The Bulgarian E-commerce Association has joined Ecommerce Europe. With this recent addition, Ecommerce Europe, as the voice of the online merchants in Europe, further strengthens the representation of the Eastern European e-commerce market at EU level.

Marlene ten Ham, Secretary General of Ecommerce Europe, is pleased to welcome Bulgaria as its 20^th national association stating that “both the Bulgarian E-commerce Association and Ecommerce Europe understand the need for improving the European policy framework in order to be fit for this rapidly evolving industry. By joining forces, we will be able to break down barriers to e-commerce at regional, European and global level.”

Janet Naidenova, Chairman of the Board of the Bulgarian E-commerce Association, expressed her enthusiasm about joining Ecommerce Europe. “Becoming a member of Ecommerce Europe is a crucial step for the Bulgarian e-commerce market. This membership grants us access to the European e-commerce landscape and is a necessary and natural step to support Bulgarian online merchants and the growth of the e-commerce environment. We look forward to being a proactive member of Ecommerce Europe and to exchanging best practices to achieve our objectives”.

Committed to promoting the growth of the e-commerce sector
The mission of the Bulgarian E-commerce Association is to be a strong voice for the e-commerce sector in Bulgaria. To achieve this, the Bulgarian E-commerce Association has set up initiatives to build consumer confidence in e-commerce, create and validate professional and ethical customer service standards, improve the efficiency of logistics services and improve protection and security in online shopping and payments. To achieve this, it plans to implement a national and European Trustmark scheme.

A fast-growing e-commerce market in Europe
Bulgaria is an important emerging market in the e-commerce sector, with a rapid growth rate of 10-17% in 2015. The share of Bulgarians buying goods and/or services online exceeds 20% with 2.4 million shopping online. With a population share shopping online expected to increase to almost 60% by 2021, the Bulgarian e-commerce market is one of fastest-growing market in Europe.

The post Ecommerce Europe welcomes the Bulgarian E-commerce Associaton appeared first on Cross-Border Magazine.

 "This is a major step forward to really innovate cross-border parcel delivery services in Europe. One of the main causes of difficulties in parcel delivery was closed standards leading to proprietary networks, resulting in unfavorable market conditions for online merchants. The vote on the Technical Specification achieved an approval rate of 93,75% of all members in the CEN, representing 83,6% of Europe’s population. Ecommerce Europe is honored to have been in the driving seat to create solid open standards that will transform the old analog parcel into a digital and interconnected one”, declared Mr. Walter Trezek, Co-chair of the e-Logistics Working Group of Ecommerce Europe, who chaired the work on the standardized label in the past months.

By facilitating the work under a mandate of the European Commission, to specify harmonized Interfaces for cross-border parcels in Europe, Ecommerce Europe achieved a consensus involving all players in parcel delivery. It is the first time that closed networks and open specifications can be supported on one parcel label.

For Ecommerce Europe, the approval of CEN members of the Technical Specification is a clear statement that the strategy of the European e-commerce association to actively engage in shaping necessary market fundamentals through side regulation was right. Ecommerce Europe will engage itself in further activities to actively overcome hurdles linked to cross-border e-Logistics in the very near future.

 Ecommerce Europe is currently revising its Manifesto for a better parcel delivery market in Europe, published in September 2016, to take into account both the recent vote on the Standardized Label and the developments on the Proposal for a Regulation on cross-border parcel delivery services

The post Ecommerce Europe achieves major milestone in innovating cross-border parcel delivery services appeared first on Cross-Border Magazine.