Consumers want to try an item out before purchasing, which is why interactive product visualization is on the rise. These technologies will create a more sensory online shopping experience. This will give the consumer the chance to see, understand and experience a product before making a purchase.

According to the CEO of Emersya, Aurélien Vaysset, interactive 3D visualization gives freedom to consumers to explore a product online the same way as they can in-store.

The chances that a consumer will actually purchase a product, will improve. Philipp Krambeer of Dassault Systèmes’ 3DEXCITE says: "Product visualization can instill a sense of ownership even before interaction with a physical product takes place, this typically leads to higher conversion rates."

Customization

Another powerful tool along the consumer’s journey is customization, which enhances brand loyalty and increases participation. This process helps to create a relationship between the company and its customers. According to Krambeer, vital data can be collected to target product preferences to (for example) geographic locations and gender preferences.

More and more interactive product visualizations are coming to the mobile space. Key to the field’s success will be developing technologies. According to Keith: "We will see more use of virtual reality and augmented reality as it relates to product visualization. Amazon recently released a video where you can use augmented reality to see how products would look in your house before buying them."

Our future is all about mobile. Emerging devices and channels will bring changes in the way that consumers research products via their mobile devices before making a purchase.

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