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Carrefour is committed to AI as a key lever for transformation. As part of its “Driving the Future of Food” exhibition, the company has presented a wide range of technological solutions that are already revolutionizing its operations, including the launch of ClubIA, the first conversational assistant with a virtual avatar integrated into a loyalty program in Spanish retail.
\n\n\n\nClubIA was created to improve relations with the more than 10.4 million members of El Club Carrefour to offer a personalized, dynamic, and valuable experience. This assistant can recommend products, suggest recipes, provide nutritional information, and even generate shopping simulations tailored to each customer's habits and preferences. Last April, Carrefour already demonstrated its leadership by launching ai.carrefour, its global artificial intelligence solution in Spain
\n\n\n\nBut ClubIA was not the only AI-based innovation Carrefour unveiled at the show. Attendees also learned about the intelligent virtual customer, a tool that analyzes consumer behavior to predict trends and optimize marketing strategies. In addition, Carrefour showed how AI is being applied in other areas, such as improving the quality and traceability of fresh products thanks to agricultural drones and quality detectors, and automating in-store processes with smart scales that automatically recognize fruits and vegetables.
\n\n\n\nAs a sign of its commitment to democratizing access to AI, Carrefour offered all participants basic training on artificial intelligence, introducing them to prompting techniques and presenting the virtual agents it is developing. To support this initiative, the exhibition was attended by experts from technology companies such as Google and Artefact, who shared their knowledge and experience with Carrefour's teams. Carrefour has thus consolidated its position as the first retailer to bring artificial intelligence to all its employees.
\n\n\n\nAt this unmissable event, Carrefour has reaffirmed its position at the forefront of the latest trends, demonstrating its commitment to innovation through masterclasses by Meta and TikTok, show cooking with nutritionists such as Aitor Sánchez and Pablo Ojeda, and the participation of influencers such as Fabián León and athletes such as Saúl Craviotto and Perico Delgado. In addition, to maximize its reach, the company has opted for a live zone with podcasts and streaming broadcasts.
\n\n\n\nIn the words of Alexandre Bompard, “the Food Future Show reflects Carrefour's ambition to lead not only retail in Spain but also the food transition and to advance in the distribution of healthy products, offering the widest range at prices accessible to all.”
\n\n\n\nFor her part, Elodie Perthuisot commented that \"the retail sector is key to the Spanish economy, and in this sense, the Carrefour Show demonstrates our commitment to transforming the world of distribution, new trends, and digitalization. Thanks to innovation and new AI applications, we offer a personalized, efficient, and accessible experience for our customers, and we contribute to building the future of food, with a clear focus on fresh and healthy products, hand in hand with our suppliers, most of whom are local SMEs.\"
\n\n\n\nThe company also presented the significant trends shaping food retail in the coming months: healthier, alcohol-free, and gluten-free products and a firm commitment to artificial intelligence for customers and employees. This aligns with the company's goal of anticipating new consumer demands and consolidating a more agile, personalized, and sustainable food distribution ecosystem.
\n\n\n\nThe shelves of the immediate future will be increasingly oriented towards conscious consumption. Carrefour already has a strong presence of alcohol-free and gluten-free products, two segments which, together with the rise of plant-based and functional foods, are leading growth in healthier products. This approach responds to consumers who are not only looking for taste or price, but also well-being and alignment with their specific dietary needs.
\n\n\n\nThe exhibition featured Carrefour's own brands, along with a small Express supermarket illustrating the company's different commercial formats. The message is clear: adaptability, proximity, and flexibility are essential to connecting with consumers who demand convenience without compromising on quality.
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