{"id":1854,"date":"2017-05-16T09:34:46","date_gmt":"2017-05-16T07:34:46","guid":{"rendered":"https://cross-border-magazine.com/cn/?p=1854"},"modified":"2022-04-22T09:21:48","modified_gmt":"2022-04-22T07:21:48","slug":"cross-border-summit-provides-timely-focus-on-international-ecommerce","status":"publish","type":"post","link":"https://cross-border-magazine.com/cn/cross-border-summit-provides-timely-focus-on-international-ecommerce/","title":{"rendered":"Cross-border summit provides timely focus on international ecommerce"},"content":{"rendered":"<p>&nbsp;</p>\n<p><strong><a href=\"https://cross-border-magazine.com/wp-content/uploads/2017/05/eww-cross-border-summit-2017-logo.jpg\" rel=\"attachment wp-att-1855\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1855 alignleft\" src=\"https://cross-border-magazine.com/wp-content/uploads/2017/05/eww-cross-border-summit-2017-logo-300x98.jpg\" alt=\"eww-cross-border-summit-2017-logo\" width=\"300\" height=\"98\" srcset=\"https://cross-border-magazine.com/wp-content/uploads/2017/05/eww-cross-border-summit-2017-logo-300x98.jpg 300w, https://cross-border-magazine.com/wp-content/uploads/2017/05/eww-cross-border-summit-2017-logo-768x251.jpg 768w, https://cross-border-magazine.com/wp-content/uploads/2017/05/eww-cross-border-summit-2017-logo-1024x334.jpg 1024w, https://cross-border-magazine.com/wp-content/uploads/2017/05/eww-cross-border-summit-2017-logo.jpg 2324w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" /></a>Expanding into cross-border ecommerce markets is a major focus for retailers, but one that brings significant challenges. Wherever you stand on Brexit, it will inevitably trigger shifts in trading relationships and opportunities, so now is the time to deepen your understanding of the crucial issues that impact taking your brand successfully into new markets. </strong><strong>And there’s nowhere better to get to grips with this complex issue than at the eCommerce Worldwide Cross-Border Summit – </strong><span style=\"font-weight: 400;\"><strong>a one day powerhouse of information and expertise taking place on 24 May at London’s ExCeL</strong>.</span></p>\n<p><span style=\"font-weight: 400;\">Brands including Boden, La Redoute, Lazada Group, Lovehoney, The Hut Group and Zalando, amongst many others, will be sharing their experiences of cross-border expansion at the event which brings together ecommerce professionals, from brands big and small, to maximise their international trading knowhow and increase their global growth potential.</span></p>\n<p><strong>The expert voices you’ll hear include:</strong></p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vicky Bell, Head of eCommerce at </span><b>Astley Clarke</b><span style=\"font-weight: 400;\">, discussing a range of initiatives to develop international business and create </span><span style=\"font-weight: 400;\">more efficient and engaging ecommerce experiences</span></li>\n</ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gregor McMillan from </span><b>The Hut Group,</b><span style=\"font-weight: 400;\"> Kai Li of </span><b>Revolve Clothing</b><span style=\"font-weight: 400;\"> and Jose Nino from </span><b>Perry Ellis International</b><span style=\"font-weight: 400;\"> on the highs and lows of launching in emerging markets</span></li>\n</ul>\n<ul>\n<li><b><span style=\"font-weight: 400;\">A panel on working with third-parties – a critical appraisal of marketplaces and wholesale models, featuring: </span></b></li>\n</ul>\n<p>&nbsp;</p>\n<ul>\n<li><b><span style=\"font-weight: 400;\">Melanie Smallwood, </span><i><span style=\"font-weight: 400;\">International Buying Director, </span></i><b>Global Fashion Group</b></b></li>\n</ul>\n<p>&nbsp;</p>\n<ul>\n<li><b><span style=\"font-weight: 400;\">Hans Kristian Furuseth,</span> <i><span style=\"font-weight: 400;\">Head of Country Cluster UK,</span></i><b> Zalando SE</b></b></li>\n</ul>\n<p>&nbsp;</p>\n<ul>\n<li><b><span style=\"font-weight: 400;\">Aimone Ripa di Meana</span><b>, </b><i><span style=\"font-weight: 400;\">Chief Marketplace Officer and Co-Founder</span></i><b>, Lazada Group</b></b></li>\n</ul>\n<p>&nbsp;</p>\n<ul>\n<li><b><span style=\"font-weight: 400;\">Malcolm Scovil</span><b>, </b><i><span style=\"font-weight: 400;\">Head of Business Development,</span></i><b> Tophatter</b></b></li>\n</ul>\n<p>&nbsp;<br />\n<b>La Redoute International’s</b><span style=\"font-weight: 400;\"> CEO, Michael Truluck, sharing his insights on international strategy for a wide range of geographies</span></p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Looking to break in to the Chinese market? Mark Batty, Head of International at </span><b>Boden, </b><span style=\"font-weight: 400;\">gives you his experience of doing just that</span></li>\n</ul>\n<ul>\n<li><b><span style=\"font-weight: 400;\">If the US is your priority market, find out more about the current tailwinds and opportunity for UK brands from:</span></b></li>\n</ul>\n<p>&nbsp;</p>\n<ul>\n<li><b><b>Carl Miller, </b><i><span style=\"font-weight: 400;\">Managing Director,</span></i><b> Global Retail Insights Network, Inc.</b></b></li>\n</ul>\n<p>&nbsp;</p>\n<ul>\n<li><b><b>Freddie Chatt, </b><i><span style=\"font-weight: 400;\">Head of International,</span></i><b> Amara</b></b></li>\n</ul>\n<p>&nbsp;</p>\n<ul>\n<li><b><b>Noelle Reno, </b><i><span style=\"font-weight: 400;\">CEO and Founder,</span></i><b> Digital Shopping Channel</b></b></li>\n</ul>\n<p>&nbsp;</p>\n<ul>\n<li><b><b>Lovehoney’s</b><span style=\"font-weight: 400;\"> Co-Founder, Richard Longhurst in conversation with </span><b>Oisin Lunny, </b><span style=\"font-weight: 400;\">mobile technology evangelist and journalist: discover the lessons learned in expanding into the US and Australian markets and find out why this highly successful online sex toy retailer picked up a Queen’s Award for Enterprise for International Trade along the way</span></b></li>\n</ul>\n<p>&nbsp;</p>\n<ul>\n<li><b><b>El Buen Fin and other stories from Latin America</b><span style=\"font-weight: 400;\">: In this session, pick up some critical takeaways for operating in this region from </span><b>Jose Nino, </b><span style=\"font-weight: 400;\">VP Global eCommerce and Digital Marketing</span><b>, Perry Ellis International</b></b></li>\n</ul>\n<p>&nbsp;</p>\n<ul>\n<li><b><span style=\"font-weight: 400;\">Update your forecasts with an expert outlook on the economy from the CBI’s Economic Analysis and Surveys team</span></b></li>\n</ul>\n<p>&nbsp;</p>\n<ul>\n<li><b><span style=\"font-weight: 400;\">Join the keynote discussion, chaired by </span><b>Edward Hardy, </b><i><span style=\"font-weight: 400;\">Economist,</span></i><b> World First</b><span style=\"font-weight: 400;\">,</span><span style=\"font-weight: 400;\"> focusing on the investment environment and impact of Brexit – what next?</span></b></li>\n</ul>\n<p>&nbsp;</p>\n<ul>\n<li><b><span style=\"font-weight: 400;\">How do you manage your brand during the different stages of international expansion? Get some answers from:</span></b></li>\n</ul>\n<p>&nbsp;</p>\n<ul>\n<li><b><b>Graham Broughton, </b><i><span style=\"font-weight: 400;\">Managing Director Europe, </span></i><b>We Are Pentagon</b></b></li>\n</ul>\n<p>&nbsp;</p>\n<ul>\n<li><b><b>Claire Flanagan, </b><i><span style=\"font-weight: 400;\">International Strategic Marketing Manager</span></i><span style=\"font-weight: 400;\">,</span><b> Cotton Traders</b></b></li>\n</ul>\n<p>&nbsp;</p>\n<p><span style=\"font-weight: 400;\">A highly effective and immersive one day event, the </span><b>eCommerce Worldwide Cross-Border Summit </b><span style=\"font-weight: 400;\">promises to provide a fact-packed agenda which will leave you with practical considerations and rare insights into how best to develop your cross-border activity; as well as the valuable opportunity to network and share experiences with peers. </span></p>\n<p><span style=\"font-weight: 400;\">Supported by the UK’s online retail association, IMRG, the Summit is free to attend for retailers. To find out more and to register, visit </span><a href=\"https://www.ecommerceworldwide.com/cross-border-summit-2017\"><span style=\"font-weight: 400;\">https://www.ecommerceworldwide.com/cross-border-summit-2017</span></a><span style=\"font-weight: 400;\">. Once registered you can download the event app to connect with other participants, arrange meetings, and get the latest programme updates.</span><br />\n<b><i>\" </i></b><span style=\"font-weight: 400;\">Brilliant! The conference was really informative with some great speakers. The ability to network with your peers was beneficial as always.</span><b><i>\"  </i></b><span style=\"font-weight: 400;\">Richard Adamson, </span><span style=\"font-weight: 400;\">International eCommerce Manager, JD Williams</span></p>\n<p><b><i>\" </i></b><span style=\"font-weight: 400;\">The conference was really worthwhile and the passports &amp; insights from presenters and the stands will no doubt be valuable for guiding our strategic direction for international growth</span><b><i>\" </i></b><span style=\"font-weight: 400;\">Sunjaya Nagaraja </span><span style=\"font-weight: 400;\">Business Development Manager, Silent Night</span></p>\n<p>&nbsp;</p>\n<p>&nbsp;</p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Expanding into cross-border ecommerce markets is a major focus for retailers, but one that brings significant challenges. Wherever you stand on Brexit, it will inevitably trigger shifts in trading...</p>\n","protected":false},"author":3,"featured_media":1857,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https://yoast.com/product/yoast-seo-wordpress/ -->\n<title>Cross-border summit provides timely focus on international ecommerce - Cross-Border Magazine</title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n<link rel=\"canonical\" href=\"https://cross-border-magazine.com/cn/cross-border-summit-provides-timely-focus-on-international-ecommerce/\" />\n<meta name=\"twitter:label1\" content=\"Written by\" />\n\t<meta name=\"twitter:data1\" content=\"Jeroen Leenders\" />\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\/\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/cross-border-summit-provides-timely-focus-on-international-ecommerce\\/#article\",\"isPartOf\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/cross-border-summit-provides-timely-focus-on-international-ecommerce\\/\"},\"author\":{\"name\":\"Jeroen Leenders\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#\\/schema\\/person\\/5e515a48347b49e7f7c75bf629c288cb\"},\"headline\":\"Cross-border summit provides timely focus on international ecommerce\",\"datePublished\":\"2017-05-16T07:34:46+00:00\",\"dateModified\":\"2022-04-22T07:21:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/cross-border-summit-provides-timely-focus-on-international-ecommerce\\/\"},\"wordCount\":686,\"publisher\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#organization\"},\"image\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/cross-border-summit-provides-timely-focus-on-international-ecommerce\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\/\\/cross-border-magazine.com\\/wp-content\\/uploads\\/2017\\/05\\/IMG_0623.jpg\",\"articleSection\":[\"Events\"],\"inLanguage\":\"zh-CN\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/cross-border-summit-provides-timely-focus-on-international-ecommerce\\/\",\"url\":\"https:\\/\\/cross-border-magazine.com\\/cross-border-summit-provides-timely-focus-on-international-ecommerce\\/\",\"name\":\"Cross-border summit provides timely focus on international ecommerce - 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