{"id":1979,"date":"2017-08-23T12:12:11","date_gmt":"2017-08-23T10:12:11","guid":{"rendered":"https://cross-border-magazine.com/cn/?p=1979"},"modified":"2022-04-22T09:18:25","modified_gmt":"2022-04-22T07:18:25","slug":"2022-e-commerce-in-western-europe-accounts-for-139-of-retail","status":"publish","type":"post","link":"https://cross-border-magazine.com/cn/2022-e-commerce-in-western-europe-accounts-for-139-of-retail/","title":{"rendered":"2022: E-commerce in Western Europe accounts for 13,9% of retail"},"content":{"rendered":"

\"Europe\"E-commerce in Western Europe will account for 13,9% of total retail sales by 2022. Excluding groceries, this number will rise to 20% of total retail sales in this region. Forrester Research has made this forecast, which predicts that e-commerce in Western Europe will grow 11,3% per year on average over the next five years. Italy and Spain will be among the fastest growers, according to experts.

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According to the predictions in the Forrester research, 20% of non-grocery retail sales will be online by 2022. When groceries are included, the percentile will be 13,9%. This is because the sales of groceries online will still be a small part. In categories like music, video and DVD, tickets, computers and software, video games and toys the impact will be much bigger. Despite growing only to a limited percentage in 2022, Forrester predicts that groceries will be one of the fastest growing product categories in the next five years.

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E-commerce in Western Europe will account for 13,9% of total retail sales by 2022. Excluding groceries, this number will rise to 20% of total retail sales in this region. Forrester...

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