{"id":2301,"date":"2018-02-13T11:35:16","date_gmt":"2018-02-13T10:35:16","guid":{"rendered":"https://cross-border-magazine.com/cn/?p=2301"},"modified":"2022-04-22T09:12:11","modified_gmt":"2022-04-22T07:12:11","slug":"internetretailing-expo-is-back-with-a-focus-on-omnichannel","status":"publish","type":"post","link":"https://cross-border-magazine.com/cn/internetretailing-expo-is-back-with-a-focus-on-omnichannel/","title":{"rendered":"InternetRetailing Expo is back with a focus on omnichannel"},"content":{"rendered":"

\"IRX1\" How can the retail industry survive (and overcome) the new customers’ demands? In a decade of digital transformation, customer behavior has dramatically changed. In 2017 nearly 20% of UK retail sales took place through non-conventional channels and customers spent £18bn on mobile shopping only. Retailers not offering a hassle-free multichannel experience, whether it’s in store, online or mobile, are missing out.

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In 2020, being truly omnichannel will no longer be a luxury but a requirement so getting to grips with it NOW will be the only way retailers will stay ahead of the competition.

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InternetRetailing EXPO (IRX) 2018 brings together the expertise, best practice and technology retailers need to enchant the customer and deliver a seamless shopping experience across channels.  On 21-22 of March, 5,000 digital professionals will gather at the NEC for the UK’s largest festival for digital and multichannel retail. With the largest educational programme in e-commerce, +80 retailers will unveil the solutions to the most pressing problems in digital retailing of today, harnessing the latest technologies across Mobile, Virtual Reality, Payments and more.

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From creating your first e-commerce website to optimising your mobile experience or expanding internationally, IRX 2018 tackles today's retail challenges no matter the size of the retailer.

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\"img1\"Be inspired by over 100 hours of content

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IRX 2018 boasts 8 conference tracks featuring a stellar line-up, including Nigel Blunt, Head of Operations Development at Sainsbury's Argos, Mark Cody, Mobile Product Lead at Eurostar, Caroline Hazelhurst, Operations Director at Deliveroo, Tom Rooney, Senior Mobile Apps & In-Store Digital Manager at John Lewis and Daryl Hughes, eCommerce Manager at Facebook & Instagram UK. During IRX 2018, visitors will also be able to experience the latest innovations and developments from over 300 exhibitors, namely Ingenico Payments, Visa, Magento, Worldpay and many others.

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Neil Gaisford, Managing Director for InternetRetailing Expo, commented: “Black Friday 2017 saw online sales overtake the high street for the first time, with £1.4bn taken on Friday. However, standing out in a competitive sales period like this isn’t just about who has the best promotions. The biggest differentiator can often be the customer service you deliver. Effective omnichannel; making it easy for customers to communicate, select, buy, take delivery and return, as they wish to, no matter which channel they’re using – mobile, desktop or in store. Omnichannel is the future of retail, and retailers not embracing it, will stay behind. “

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\"JOB2611T0518\"Register for your free pass

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For further information and to register free for IRX 2018, please visit internetretailingexpo.com. Get involved on Twitter by following @etailexpo and with the hashtags #IRX18 #EDX18.

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How can the retail industry survive (and overcome) the new customers’ demands? In a decade of digital transformation, customer behavior has dramatically changed. In 2017 nearly 20% of UK retail...

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