![\"Acapture](\"https://cross-border-magazine.com/wp-content/uploads/2018/04/Acapture-x-Sift-Science-1.png\")
Acapture has partnered with Sift Science, a machine learning company that protects businesses from fraud and abuse. Using the smartest technology for fraud management in their joint effort to make online experiences smoother and safer, the two companies form a powerhouse for fighting e-commerce fraud and helping merchants maximize their revenue.
The partnership creates a single platform capable of managing every type of e-commerce fraud facilitated by Sift Science. Acapture’s in-house global acquiring solutions offer access to payment data and insights into the payments journey of the end consumer. This data paired up with Sift Science’s cutting-edge machine learning models make the ultimate fraud management solution to protect merchants in the fast-paced fraud landscape.
\n“We’re delighted to have Sift Science as our trusted partner for our long-term mission to help merchants to fight fraud and deliver a better consumer experience,” said Rudolf Booker, Acapture CEO. “By working together, we are confident that the practical expertise in fraud management and machine learning of Sift Science combined with the complete insight into the entire transaction flow enabled by Acapture positions us as merchants’ first choice for fraud management”.
\n“Acapture’s data and our machine learning models will drive business growth by reducing fraud, false positives, and operational costs,” said Jason Tan, Sift Science CEO. “Combining our proven technology platforms, merchants automatically know who’s trustworthy and risky. They no longer need to make a tradeoff between protecting and growing their business.”
\nE-commerce fraud has always been merchants’ top of mind challenge that keeps on disrupting them from their core business, preventing them from making the most out of their incoming traffic. Due to the limitations on rule-based applications, many genuine transactions are rejected, resulting in legitimate customers being disappointed by their shopping experience. This rigid fraud prevention approach not only has a negative impact on conversion rates but also on the brand’s reputation especially nowadays, with social media platforms giving consumers a powerful voice. Acapture’s partnership with Sift Science aims to reduce the number of genuine customers being blocked and optimize conversions using customized, data-enriched machine learning models. Merchants can ultimately focus on scaling-up their business and not be distracted by fraud.
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