{"id":3625,"date":"2019-03-27T10:36:36","date_gmt":"2019-03-27T09:36:36","guid":{"rendered":"https://cross-border-magazine.com/cn/?p=3625"},"modified":"2022-04-21T16:40:49","modified_gmt":"2022-04-21T14:40:49","slug":"78-of-buyers-would-purchase-more-if-returns-are-free","status":"publish","type":"post","link":"https://cross-border-magazine.com/cn/78-of-buyers-would-purchase-more-if-returns-are-free/","title":{"rendered":"78% of buyers would purchase more if returns are free"},"content":{"rendered":"

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If an online seller would offer a free return policy, most online shoppers would purchase more often. If shoppers encounter a poor return experience, a striking 84% will not come back to that specific shop.

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75% of shoppers say that an important factor in choosing a retailer is an easy return procedure. A great return procedure can increase customer loyalty, as well as attract new customers. Another 86% of respondents are more likely to come back to an online seller and stay loyal if the possibility to return their ordered products is free.

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Research shows that not only free, but flexible returns offered by the retailers are appreciated. By offering multiple payment options and a flexible return system, a retailer can stay ahead of their competition.

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Improving on returns
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84% of shoppers want to choose their own return option. They prefer to choose from post, pickup or returning an item in-store. According to one-third of the respondents, having the opportunity to pay for an item later after trying it, will make them more likely to purchase the product online.

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According to a study done by Klarna, the return rate of items purchased online has increased by 14%. Klarna says: “If retailers want to reduce their online returns, they should look to improve their online product representations. 81% of shoppers saying that better photos and descriptions would help reduce the ‘false expectations effect’ and consequently the amount they return.”
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If an online seller would offer a free return policy, most online shoppers would purchase more often. If shoppers encounter a poor return experience, a striking 84% will not come...

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