{"id":4063,"date":"2019-05-23T15:00:11","date_gmt":"2019-05-23T13:00:11","guid":{"rendered":"https://cross-border-magazine.com/cn/?p=4063"},"modified":"2022-04-21T16:14:32","modified_gmt":"2022-04-21T14:14:32","slug":"interactive-product-visualization-rising","status":"publish","type":"post","link":"https://cross-border-magazine.com/cn/interactive-product-visualization-rising/","title":{"rendered":"Interactive Product Visualization is Rising"},"content":{"rendered":"
\"customization\"
Photo by Joshua McKnight from Pexels
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Consumers want to try an item out before purchasing, which is why interactive product visualization is on the rise. These technologies will create a more sensory online shopping experience. This will give the consumer the chance to see, understand and experience a product before making a purchase.

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According to the CEO of Emersya, Aurélien Vaysset, interactive 3D visualization gives freedom to consumers to explore a product online the same way as they can in-store.

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The chances that a consumer will actually purchase a product, will improve. Philipp Krambeer of Dassault Systèmes’ 3DEXCITE says: \"Product visualization can instill a sense of ownership even before interaction with a physical product takes place, this typically leads to higher conversion rates.\"

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Customization
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Another powerful tool along the consumer’s journey is customization, which enhances brand loyalty and increases participation. This process helps to create a relationship between the company and its customers. According to Krambeer, vital data can be collected to target product preferences to (for example) geographic locations and gender preferences.

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More and more interactive product visualizations are coming to the mobile space. Key to the field’s success will be developing technologies. According to Keith: \"We will see more use of virtual reality and augmented reality as it relates to product visualization. Amazon recently released a video where you can use augmented reality to see how products would look in your house before buying them.\"

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Our future is all about mobile. Emerging devices and channels will bring changes in the way that consumers research products via their mobile devices before making a purchase.

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Consumers want to try an item out before purchasing, which is why interactive product visualization is on the rise. These technologies will create a more sensory online shopping experience. This...

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