{"id":5591,"date":"2020-04-07T09:55:59","date_gmt":"2020-04-07T07:55:59","guid":{"rendered":"https://cross-border-magazine.com/cn/?p=5591"},"modified":"2022-05-30T14:07:25","modified_gmt":"2022-05-30T12:07:25","slug":"otto-sales-grow-9","status":"publish","type":"post","link":"https://cross-border-magazine.com/cn/otto-sales-grow-9/","title":{"rendered":"Otto: sales grow 9%"},"content":{"rendered":"\n
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German retailer Otto continues to grow. For 2019, the mail-order retailer reports an increase in sales of 9% to €3.5 billion. It is for the tenth year in a row that revenues are up, reports ecommercenews.

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According to the retailer, Otto Group thanks its successful financial year to the amount of 7.5 million new active customers. Comparing this to 2018, it is an increase of 7%. Many of these new consumers are using the Otto app. The company highlights that m-commerce is currently booming. Sales generated through the Otto-app accounts for about 33% of all sales. Combining this with mobile and tablet sales, the total is 64%. This is 7% higher than in 2018.

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Increasing in all volumes

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In 2019, Otto Group has managed to grow its sales in all product categories. The biggest growth is realised in the \"Home & Living\" product group. Here, sales increase by 15%. Technology products perform very well too (+14%). Chairman of the Management Board, Marc Opelt, comments: \"We are still, by far, the largest online furniture retailer of Germany.\"

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The Otto platform makes it possible for retailers to automatically connect brands and retailers to Otto. This can accelerate the growth and development of online retailers to a platform. Otto announced it will go live with about 1000 partners in the coming months.

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German retailer Otto continues to grow. For 2019, the mail-order retailer reports an increase in sales of 9% to €3.5 billion. It is for the tenth year in a row...

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