{"id":5599,"date":"2020-04-10T10:12:00","date_gmt":"2020-04-10T08:12:00","guid":{"rendered":"https://cross-border-magazine.com/cn/?p=5599"},"modified":"2022-05-30T14:07:36","modified_gmt":"2022-05-30T12:07:36","slug":"amazon-delays-prime-day","status":"publish","type":"post","link":"https://cross-border-magazine.com/cn/amazon-delays-prime-day/","title":{"rendered":"Amazon delays Prime day"},"content":{"rendered":"\n
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Marketplace Amazon postpones its major summer shopping event, Prime Day, according to Reuters. This is due to the COVID-19 outbreak. Usually, the event takes place in July.

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At this moment, it is unlikely the event will happen at least in August. It expects a potential $100 million hit from excess devices it might now sell at a discount.

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The marketing event started in 2015 to boost sales during the summer shopping lull. It previously occurred in July, though the company never publishes the date far in advance.

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This decision means Amazon has about 5 million extra devices it would have expected to sell sooner. These are items such as its suite of voice-controlled Echo speakers. Third-party retailers are affected just as well, as they have come to depend on Amazon's platform for revenue.

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Although Amazon never publishes exact revenue numbers from its Prime Day event, it states merchants contributed to $2 billion in sales during the event in 2019. At that time, the event spanned 48 hours and 18 countries.

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Marketplace Amazon postpones its major summer shopping event, Prime Day, according to Reuters. This is due to the COVID-19 outbreak. Usually, the event takes place in July. At this moment,...

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