{"id":5785,"date":"2020-06-05T12:07:27","date_gmt":"2020-06-05T10:07:27","guid":{"rendered":"https://cross-border-magazine.com/cn/?p=5785"},"modified":"2022-05-30T14:08:32","modified_gmt":"2022-05-30T12:08:32","slug":"cross-border-accounts-for-24-of-total-online-sales-in-europe","status":"publish","type":"post","link":"https://cross-border-magazine.com/cn/cross-border-accounts-for-24-of-total-online-sales-in-europe/","title":{"rendered":"Cross-border accounts for 24% of total online sales in Europe"},"content":{"rendered":"\n
\"online
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Cross-border has experienced an increase of 14.4% compared to the year before. The cross-border market (excluding travel) represented a turnover of around 109 billion euros in 2019. The cross-border share represents 23.55% of total online sales in Europe according to CBCommerce Europe.

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Players within the European Union (55%) generate most of the cross-border trade in Europe. Their market share has increased with 3% compared to the year 2018. Players outside the European Union generate 45% of the cross-border trade in Europe.

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Top 10 cross-border retailers
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The top 10 cross-border retailers have experienced some changes. Lego, C&A, Smyths Toys and TomTom entered the list, while Pandora, Thomann, Jack & Jones and Swarovski dropped in the rankings.

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  1. Ikea
  2. H&M
  3. Zara
  4. Lego
  5. Nespresso
  6. C&A
  7. Zalando
  8. Vivino
  9. Smyths Toys
  10. TomTom
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TOP 500 ranking
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CBCommerce Europe started its TOP 500 of the strongest cross-border companies last year. It ranks the e-commerce players by weighting the following four factors. The amount of online cross-border sales in Europe (16 countries within Western Europe and Scandinavia), SEO-indicators covering cross-border performance, a cross-border score determined on the amount of active countries and the amount and percentage of cross-border visitors.

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Ikea, the leader of this TOP 500 ranking, progresses by one place. The company achieved cross-border turnover of €4.6 billion, an increase of 21% compared to the leader in 2018. Looking at the bottom of the ranking, Decitre takes position number 500 with a turnover of €2.65 million, an increase of 20.4% compared to 2018. The barrier to entry to this TOP 500 is therefore much higher than it was in 2018 (€ 2.2 million).

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Marketplaces
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In this TOP 500 ranking, 25 Marketplaces represent a turnover of €10.5 billion or 26.4% of total sales and an increase of 17% compared to 2018. Regarding retailers outside the European Union, 80% of cross-border sales are generated through ‘marketplaces’ with Amazon as the leader with its €32 billion sales.

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28% of Europeans say that they appreciate the convenience of cross-border e-commerce. Despite the Brexit and the spread of the COVID-19 pandemic, they firmly believe in a promising future for cross-border e-commerce in Europe.

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Cross-border has experienced an increase of 14.4% compared to the year before. The cross-border market (excluding travel) represented a turnover of around 109 billion euros in 2019. The cross-border share...

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