{"id":5939,"date":"2020-07-30T10:18:15","date_gmt":"2020-07-30T08:18:15","guid":{"rendered":"https://cross-border-magazine.com/cn/?p=5939"},"modified":"2022-05-30T14:09:16","modified_gmt":"2022-05-30T12:09:16","slug":"online-shoppers-demand-that-brands-be-more-environmental-friendly","status":"publish","type":"post","link":"https://cross-border-magazine.com/cn/online-shoppers-demand-that-brands-be-more-environmental-friendly/","title":{"rendered":"Online shoppers demand that brands be more environmentally friendly"},"content":{"rendered":"\n
\"environmental\"
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Over the last few months, consumers have started to move to e-commerce. The temporary closure of physical stores has provided the opportunity for consumers to re-evaluate their shopping habits. Therefore, consumers have become more conscious and more aware of the environmental impact of their purchases.

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Conscious consumer
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A report from LiveArea and PFS goes on to say that consumer attention in the United Kingdom and Ireland has turned to the sustainability of the buying-cycle. In addition, consumers are more aware of the environmental impact associated with their changing shopping habits. 37% of UK and Irish shoppers say that they are more conscious of the environmental impact their online shopping habits have, than before COVID-19. Meanwhile, 73% expect online retailers and brands to use recyclable packaging. Furthermore, 74% expect online retailers and brands to minimize their use of packaging.

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More attention towards sustainability
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Many consumers started to pay more attention to the sustainability of the products they purchase. Along with the process online retailers and brands go through prior to their delivery. As a results, only 37% of consumers are satisfied with the communication from online retailers or brands on the environmental impact of the groceries and household products they have bought.

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35% of consumers say that when making a purchase a product must be naturally sourced, locally sourced or sustainable. Furthermore, 56% say they prefer to buy products that can be delivered from within their own country.

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The issue of over-purchasing
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Millennials admit to still over-purchasing and returning items. 30% of Millennials admit to over-purchasing and returning items, compared to 16% of all consumers. However, the COVID-19 outbreak has altered consumer habits, with 37% of all shoppers having stopped over-purchasing as a result. In addition, 30% of shoppers are returning fewer items due to environmental concerns. This change in habits could have a big impact on how online retailers and brands approach promotions in the future.

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Maintaining positive shopping habits
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Almost three-quarters (72%) of consumers say they plan to continue with their changed shopping habits following the COVID-19 outbreak. 40% of consumers feel that online retailers and brands should continue with reduced carbon footprint initiatives which include changes to product delivery and sourcing.

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Over the last few months, consumers have started to move to e-commerce. The temporary closure of physical stores has provided the opportunity for consumers to re-evaluate their shopping habits. Therefore,...

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