{"id":6722,"date":"2021-03-16T15:24:00","date_gmt":"2021-03-16T14:24:00","guid":{"rendered":"https://cross-border-magazine.com/cn/?p=6722"},"modified":"2022-05-30T14:13:08","modified_gmt":"2022-05-30T12:13:08","slug":"58-of-irish-consumers-prioritize-online-over-in-store-shopping","status":"publish","type":"post","link":"https://cross-border-magazine.com/cn/58-of-irish-consumers-prioritize-online-over-in-store-shopping/","title":{"rendered":"58% of Irish consumers prioritize online over in-store shopping"},"content":{"rendered":"\n
\"Irish\"
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68% of Irish consumers reported spending more online in 2020, compared to 2019. Looking ahead, 58% prioritizes online shopping over in-store shopping in 2021, compared to 52% last year. However, 42% of consumers said they will do most of their shopping in bricks-and-mortar stores this year.

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Among consumers who say they will do most of their shopping in physical stores in 2021, 61% says it is more convenient. In addition, 39% said they will shop mostly in physical stores. This is because it is a chance for social interaction and to go outside, presumably as cases have increased since Christmas.

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The consumers who said they would do most of their shopping online, social interaction had the exact opposite effect. 66% said shopping online is safer and means less social interaction. Furthermore, 52% say it is more convenient and 46% say it saves them time.

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49% of Irish consumers do most online shopping with local SMEs
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The 2020 .IE Tipping Point report showed that 53% of consumers reported doing the majority of their online shopping with Irish SMEs since the start of the COVID-19 outbreak. This compares to 47% from international retailers. The 2021 report shows that this figure has now swung back to international retailers. With 49% now saying they have done the majority of their shopping with Irish SMEs since the start of the pandemic and 51% with international retailers.

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“Irish consumers want to support local businesses through a difficult period, but SMEs can’t expect that goodwill to last forever. A stable, long-term e-commerce strategy cannot be built on crisis solidarity alone,” says David Curtin, CEO of .IE

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Irish SMEs are busier
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Still, nearly four out of five Irish SMEs say they are busier than before COVID-19. This is due to their investment in online services, which is up from 46% in 2020. Now over half (55%) claim to have spent money on improving their digital platforms. Most of these companies are either launching or improving their website.

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68% of Irish consumers reported spending more online in 2020, compared to 2019. Looking ahead, 58% prioritizes online shopping over in-store shopping in 2021, compared to 52% last year. However,...

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