{"id":7105,"date":"2021-08-18T11:01:15","date_gmt":"2021-08-18T09:01:15","guid":{"rendered":"https://cross-border-magazine.com/cn/?p=7105"},"modified":"2022-05-30T14:16:17","modified_gmt":"2022-05-30T12:16:17","slug":"marketplaces-are-taking-the-lead-online","status":"publish","type":"post","link":"https://cross-border-magazine.com/cn/marketplaces-are-taking-the-lead-online/","title":{"rendered":"Marketplaces are taking the lead online"},"content":{"rendered":"\n
\"marketplaces\"
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More than 40% of all post-pandemic online spending globally is taking place on marketplaces. With online set to account for 51% of all retail sales this year. 72% of global shoppers say that online shopping saved them in 2020. In addition, 73% see e-commerce as continuing to be important to them in 2021 and beyond.

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A study found that 42% of spending went to Amazon, Alibaba, JD.com, Mercado Libre and eBay. More than a quarter of total UK e-commerce spend happening on Amazon alone. Shoppers seem wedded to the idea of marketplaces in the months and years ahead. Two-thirds (64%) saying they are excited by the prospect of buying everything through one retailer or marketplace in future.

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However, one caveat is that 56% of global shoppers think that Amazon should pay more taxes. A figure that rises to 69% in the UK and 70% in the US.

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64% prefer retailers with on and offline presence
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41% of shoppers are still worried about COVID-19 when going in-store shopping. Shoppers are not seeing e-commerce as an either/or choice. While e-commerce is strong, 64% of shoppers say that they prefer to shop with brands and retailers that have both an on and offline presence.

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As a result, 59% of them want to see brands and retailers communicate and engage with them across all channels. Two thirds (66%) want brands to be more digitally innovative. Moreover, 60% is more likely to buy from retailers that are more digital by offering check-out free shopping (Amazon Go), which is exciting to 62% of them.

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Marketplaces offer the best delivery options
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Delivery, too, is of mounting importance. 48% say that they want faster delivery. 30% of shoppers say that they expect delivery within 24 hours. Here again marketplaces are taking the stage, with 66% saying that marketplaces offer the best delivery speed and options.

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Retailers are setting up their own marketplaces
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The rise of the marketplace in consumer shopping habits is also leading to a rise in retailers looking at setting up their own marketplaces. This is in order to help them reach consumers, expand their offering and exploit new markets.

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Marketplace retailers outperformed peers and competitors in 2020, growing 81% year-over-year. More than doubling the rate of overall e-commerce growth of 40%. This is an impressive result even during a period of massive digital acceleration.

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Furthermore, marketplaces led to a 34% increase in site traffic for retailers. Beyond the black-and-white sales numbers associated with the introduction of third-party products, e-commerce marketplaces deliver a halo effect to retailers in the form of increased traffic and customer satisfaction.

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More than 40% of all post-pandemic online spending globally is taking place on marketplaces. With online set to account for 51% of all retail sales this year. 72% of global...

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