{"id":8810,"date":"2022-08-17T11:57:31","date_gmt":"2022-08-17T09:57:31","guid":{"rendered":"https://cross-border-magazine.com/cn/?p=8810"},"modified":"2022-08-17T11:59:51","modified_gmt":"2022-08-17T09:59:51","slug":"walmart-streaming-paramount","status":"publish","type":"post","link":"https://cross-border-magazine.com/cn/walmart-streaming-paramount/","title":{"rendered":"Walmart joins the 'streaming wars' in alliance with Paramount!"},"content":{"rendered":"\n
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Walmart has decided to enter the so-called ‘streaming wars'. To that end, it has partnered with Paramount Global to offer its streaming service, Paramount+, to its subscribers. In doing so, it is taking its membership offering to the next level by adding a new streaming benefit. 

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The streaming service benefit is being offered as ‘another way Walmart gives its members more for less with Walmart+’ as the company is saying in their public and promotional statements. 

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Walmtar+ is a membership discount program for Walmart customers at the store and at the gas pump, and now adds services of music and video streaming. 

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Walmart+ will continue to cost $98 per year or $12.95 per month and includes the Paramount+ Essential Plan subscription for an additional $59.

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Walmart needs to up its game

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Walmart+ package with the addition of the Paramount+ Essential Plan, is a bit higher price-wise than Amazon Prime, faring $157 per year, versus the $139 from Amazon Prime.

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If we add to the equation the fact that Amazon Prime library in the U.S. passes over the mark of 25.000 different titles available for streaming - among movies, tv shows, documentaries, concerts, and so on - it becomes quite clear that Walmart will need to offer a pretty compelling collection of exclusive content, not available already in Amazon Prime Video, if it wants to be competitive. 

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And this won’t be an easy feat. Besides all that, one question remains: is this new alliance between Walmart and Paramount a sign of a possible rupture between Paramount and Amazon? Otherwise, it would make too much sense to have Paramount exclusive content in Amazon and not in the Paramount+ streaming service, or vice versa. 

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All in all, only time will tell if Walmart has made the right call, or if - as it looks - this is a desperate measure to remain competitive in the complex membership/streaming market that has been absolutely dominated by Amazon recently.

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Walmart has decided to enter the so-called ‘streaming wars'. To that end, it has partnered with Paramount Global to offer its streaming service, Paramount+, to its subscribers. In doing so,...

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