{"id":930,"date":"2016-06-17T12:50:21","date_gmt":"2016-06-17T12:50:21","guid":{"rendered":"https://cross-border-magazine.com/cn/?p=930"},"modified":"2016-06-18T05:54:40","modified_gmt":"2016-06-18T05:54:40","slug":"localization-checklist","status":"publish","type":"post","link":"https://cross-border-magazine.com/cn/localization-checklist/","title":{"rendered":"Localization Checklist"},"content":{"rendered":"

‘Make the consumer feel at home’- a simple key to success that demands a number of
\nactions to be undertaken. Research by Common Sense Advisory revealed that over half
\nof French, German and Chinese consumers favour purchasing from sites in their own
\nlanguage. However an effective localisation accounts for more than just language: Over 48%
\nof retailers surveyed by Payvision (2014) reported that offering multi-currency options has
\nboosted cross-border sales. In addition, offering payment methods perceived as ‘safe’ as
\nwell as customer support in the local language belong to the top tier drivers of cross-border
\nsuccess.

\n

This checklist offers an overview of the most important steps for online shop-localisation:

\n

\"Localisation_checklist\"

\n

Source: Whitepaper ‘The first and the last mile- Localization and Logistics as key factors for cross-border success’, Saleuspply/PostNL

\n","protected":false},"excerpt":{"rendered":"

‘Make the consumer feel at home’- a simple key to success that demands a number of actions to be undertaken. Research by Common Sense Advisory revealed that over half of...

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