Online sales generated on web-based marketplaces have grown 14%, while sales via apps on smartphones and tablets grew by 20%. While the total turnover grew, the average order value of an online purchase fell by 4 euros year-on-year, to 63 euros in this second quarter of 2018. On the contrary, according to the French e-commerce federation, there was an increase in the frequency of purchases.

The most visited e-commerce websites in France are, not surprisingly, Amazon, CDiscount and vente-privee. In 2017, e-commerce represented a total of 8.7% of overall French retail sales, up from 7.7% in 2016.

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The French e-commerce company announced that it can offer international delivery now in its financial report about the first half of 2018. Delivery times for the Italian and German market are 72 hours. In Belgium and Spain, products can be delivered within 48 hours.

Cdiscount also started to sell its products on local partner websites in those same 4 European countries. In addition, Cdiscount has partnered with ColisExpat to offer its customers delivery all around the world at preferential prices. The company also recently signed a strategic partnership with Mr. Bricolage in the Do-It-Yourself and Garden categories with the implementation of a joint-purchasing agreement.

The expansion news follows after Cdiscount revealed it achieved a 15 percent year-on-year growth in net sales, which are now worth 969 million euros. During Q2 of this year, Cdiscount counted 8.7 million active customers who have placed 5.8 million orders for 11 million items.

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