Retailers have, for the most part, figured out how to be available to their customers across numerous touchpoints, and now they are seeking to adopt the lessons they have learned online in their physical stores. It is clear why it is important for retailers to do this when you consider that only 32% of shoppers actually visit stores because they like the overall in-store experience (2016 connected commerce report, Salesforce).

A big part of this is creating a personalised experience for their customers in-store, using similar techniques and data-sets which have brought them success online.

Future Stores is now in its fourth year of bringing together the leading minds in retail innovation, as well as other influential speakers and business leaders from all over the world. Leading up to Future Stores 2018, this report surveyed 103 Heads of Digital and In-Store Development from some of the world’s top retailers to find out how they’re taking advantage of technology to empower store associates and create captivating in-store experiences.

Interested? Join the event and download the full report here.

The post Future Stores: Upgrading Bricks and Mortar appeared first on Cross-Border Magazine.

Supercharge your in-store strategy from 50+thought leading speakers sharing their practical insights with you. Implement new store formats that better connect the digital and physical channels. Build a wow in-store experience that not only drives traffic but also increases sales and brand preference. Leverage advancements in technology to make it easier for your products to be found and purchased.

Don’t miss us on May 16-17 at Hilton London Tower Bridge for this excellent opportunity to benchmark your people, processes, and technology and gain access to 180+ of Europe’s leading in-store innovation retailers.

To see the full speaker line up, sessions and what else you can take away, download the brochure here.

As a reader of Cross-Border Magazine, you can save on your ticket with an exclusive discount code. Quote: FSCBM18 when booking here.

The post Event: Future Stores - May 16-17, 2018: London appeared first on Cross-Border Magazine.