Adobe has announced the release of Photoshop Elements 2025 and Premiere Elements 2025, which integrate innovative AI support, with features to make it easier for all users "to create and edit stunning photos and videos" claims Adobe.

With these updates, people can use new tools to combine images, remove objects, create depth, and modify colors. For example, the new AI-powered object removal tool makes it easy to remove unwanted elements. In addition, users can adjust the blur in their images using a new AI-based filter, helping them create realistic depth of field. It is also possible to modify the color of any object by selecting it and choosing a new hue.

Another highlight is the ability to combine different photos to create “unique compositions.” People can now mix the subject of one image with the background of another and add elements from other photos. New features, such as animated sparkles or frames, have also been included to allow one-click motion effects to be added. 

For those looking for a more creative touch, textured backgrounds, and modern graphics have been added to enhance creations, and there are 59 editing guides to improve users' skills.

Premier Element is Adobe bet for 2025

Premiere Elements 2025 offers new templates and controls for customizing text, allowing dynamic titles to be created. A white balance tool has also been introduced to ensure that video colors look natural and that precise color adjustments are made using LUTs to transform the color palette. 

The timeline has been simplified to facilitate navigation between audio and video tracks, and thanks to Adobe Stock integration, users can access professional design templates for free.

Both applications are fully compatible with the new Apple M3 systems and offer optimized performance for Mac users. New web and mobile tools in beta enable creative edits on the go, automatically syncing photos and videos for access from any device.

Photoshop Elements 2025 and Premiere Elements 2025, as well as a discounted bundle, are available at Adobe.com, Amazon, Best Buy, and other retailers.

The post Adobe announces the release of Photoshop and Premiere 2025 with AI support appeared first on Cross-Border Magazine.

LinkedIn is experimenting with video and wants to introduce a short-form video option similar to TikTok. In this way, the social network for professionals will join other platforms that have launched their own spaces for short-form video, including Instagram, YouTube, Snapchat, and even Netflix.

The first person to get a glimpse of the new format on the platform is Austin Null, director of strategy at an influencer agency called McKinney, who shared it via his LinkedIn with a post in which he said, "I told you guys once LinkedIn as a product catches up to the other platforms, it's over 👀💯. I have to get on with my video schedule, I guess 😂." The post was accompanied by a video in which you can see how, in the navigation bar, there is a new "video" tab. Once inside, the interface becomes very similar to TikTok's, allowing users to swipe through one video after another.

Currently, videos can already be posted on LinkedIn, but with the difference that this new format aims to drive engagement and discovery of short-form professional video content. Although the platform has confirmed the addition of this new format to Techcrunch, it still needs to provide details on the process by which it decides which videos to show in users' feeds.

LinkedIn is challenging TikTok in the video race 

LinkedIn has noticed a significant increase in career-related videos on TikTok. It is increasingly common to find content creators focused on providing advice and sharing experiences about the world of work on this platform. With the introduction of the video option on LinkedIn's professional network, users will have a new space to share their videos and reach a wider audience.

For now, this feature will be available only to some users, and more details are expected to be announced when it will be available to all.

The B2B marketing landscape is constantly evolving, and one trend set to take hold by 2024 is the rise of video. A recent survey reveals that 69% of B2B marketers plan to increase their budgets for video content, the highest percentage across all categories.

This commitment to video is no coincidence. 84% of B2B marketers already use video in their strategies, second only to articles and short posts. This shows that video has become a dominant medium in B2B marketing.

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Meta has released more details on how it plans to use AI to improve the performance of its ad system. So far, the company announced a possible release of Meta AI Sandbox before the end of 2023, but without a specific date. 

The company has announced Meta's AI Sandbox, which will test AI's generative capabilities for advertisers. 

The company has also announced new features in its 'Meta Advantage' suite of ad automation tools, along with details on its AI infrastructure and modeling investments that underpin it all.

Meta AI Sandbox's main functionalities 

The Meta 'AI Sandbox' is a set of new tools and features to be included in the near future that will use AI and machine learning-based generative ad tools. 

"Our goal is to learn what works for advertisers and make it easier for them to use these features in our ad tools," commented John Hegeman, Meta's vice president of monetization. For starters, Hegeman added, "we're building tools like text variation, background generation and image enhancement to do things like make an ad's text more engaging or creative." Specifically, these features will enable:

Text Variation: Generate multiple versions of the text to highlight important points in the advertiser's copy, giving you the option to test different messages for certain audiences.

Background generator: Creates background images from text entries, allowing advertisers to test multiple backgrounds quickly and diversify their creative resources.

Image Enhancement: Adjusts creative to fit different dimensions on different surfaces, such as Stories or Reels, allowing advertisers to spend less time and resources reusing creative.

The trial period will last until the end of July 

These features are currently in a trial period with select advertisers, and in July, they will begin to expand access to add more tools gradually.

On the other hand, these are not the only products that use AI and machine learning for campaigns and ad personalization. 

Meta has a portfolio of products called 'Meta Advantage', and they also introduced new features, including: one-click switching from manual campaigns to Advantage+ buys, launching performance comparisons, and using video creatives in catalog ads.

The post Meta AI Sandbox is close to being released appeared first on Cross-Border Magazine.

The European entrepreneur differentiates from other entrepreneurs globally in many ways: for once they have to battle in a remarkably competitive market. Europe is filled to the brim with high-quality brands, companies that have centuries of history, and even some of the world's top-notch technological and industrial brands. 

Do you want to know more about international commerce, e-commerce, and also get all the tips and news that might give your company an edge? Subscribe to Cross-Border Magazine and get your digital copy now for free!

This is by no means an easy market. Especially for those who are just starting from scratch. 

So, what can we do to be successful as European entrepreneurs? Let’s find it out today! 

How to be an entrepreneur in Europe?

First things first, to be an entrepreneur in Europe you need two fundamental things: comply with all the current legislation that will allow you to enact your commercial activity in whichever country of the Union you are based, and secondly, have the nerves and the steel to pursue a total commitment towards acquiring or developing the following five traits. 

Otherwise, your story as an entrepreneur will be short-lived and probably doomed to fail. 

Legal requirement to start a business in the EU

Depending on the country that you choose, the type of business, and the legal formula you want to use - either be a company, a limited society, or a corporation just to mention a few - you will face different kinds of requisites to be able to legally operate inside the EU. 

And please, do pay attention to this first step. Becoming an entrepreneur in the EU is something that you can not do outside of the law. This is not like it happens in Latin America or India - just to put two examples - where you can start rolling out with your business and eventually find your way around all the legal paperwork. 

Laws concerning commercial activities in the EU are enforced with keen zeal by each member state government and often carry with them heavy sanctions that can fatally wound any fledgling business.  

• Don't even start your business if you do not have all the legal requirements for your commercial activity. Not even to “try out” with just a “few quick sales among friends” for this could bring legal consequences for you, your business, and your brands. 

If you want to know more about what specific legal requirements you need to comply with, we highly recommend that you check your desired business activity requirements on the corresponding website of the national authority for that activity in the country in which you want to operate. 

And you can also use this official link to have a general idea of the requisites inside the EU. 

Entrepreneurs are flexible and resilient 

With the legal part of our chests, we can start checking out some core traits that will give you the cutting edge if you plan to become a European Entrepreneur. 

And the first one is to develop business flexibility. This is fundamental in Europe.  

Business flexibility is the ability of a company to adapt to changing circumstances and thus remain a profitable enterprise. A business that is able to anticipate changes in consumer preferences and alter production to meet those new expectations has a much better possibility of continuing over the long term. 

For this reason, including measurement of flexibility within the company operation is often considered key to assessing the strength of the business, and thus arriving at an accurate understanding of the potential for business endurance.

This becomes acutely important in highly competitive markets, like the European one, where a new product or a product innovation for an already established product, can shift the entire “balance of power” for that particular activity, plunging into the deeps of the ocean those companies incapable of adapting themselves to the new competitor. 

Entrepreneur Lifestyle: focus and commitment

Focusing on your goals, and pursuing them relentlessly is also a fundamental trait for the European entrepreneur. The EU market is highly competitive but, it is also considered stable from an inflation and economic perspective. 

This in turn allows for long-term plans to be implemented with a certain degree of accuracy, as long as “ceteris paribus” applies, meaning, as long as no massive innovation or breakthrough comes to light in your line business. 

For the European entrepreneur, success is usually achieved via discipline. It's a marathon, not a sprint. 

So try to keep your long-term plans on the horizon, be focused on the small things that you can do to improve every single day, and pursue the mid and short-term goals with relentless dedication. 

Keep in mind that, in the EU, most small businesses take at least 2 to 3 years to be profitable and become truly successful once they’ve hit the 7 to 10 year mark. 

An Entrepreneur is smart and keeps learning

Finally, the third component you must have is the will and wisdom to keep learning. You need to understand that entrepreneurship in general, is a lifelong vocation. This is not a second plate gig that you can do “just to increase a bit more my revenues” it doesn't work like that. 

To be successful you must dominate a lot of things that are, by their own nature, everchanging: payment methods, logistics, competition, markets, and so on and so forth. 

So when we said “you need to keep learning” it is not a recommendation or guideline, is a requisite. You need to set time apart from your daily schedule to learn every day a bit about the things that might impact your business. 

For many entrepreneurs, this comes as a natural thing, because well, normally those with curious minds end up choosing the adventurous path of entrepreneurship. But if you feel lacking in this department, it might come in handy to develop a routine of “continuous improvement”. 

This is a nice way to do it by combining intellectually challenging activities with hobbies but you can rest assured that we will also provide you with our own Cross-Border Guide for Entrepreneurs to Keep Learning in the near future! 

Finally, we want to leave you with two more unofficial traits that, even if they are not technically needed to be successful, we can highly recommend: 

Be humble and efficient and be yourself and unique. 

Do not think that you know already all that there is to know about any specific part of your business or the market, and have the degree of human decency to give allowance for your own mistakes or for other people to make mistakes in good faith. 

Things, sometimes don’t go the way we want them. And we can’t be crucifying the whole world for the slightest mistakes. 

In that same line of thought, you can perfectly well be efficient without being rude. Finally, try to be yourself. Being different is good for a brand or product. It makes you earn a place in the mind of the consumers, it gives you identity. As an entrepreneur it applies the same principle: be unique, be yourself. That’s the best way to stand among the crowd!

The post Entrepreneur: 3 core traits for success in Europe! appeared first on Cross-Border Magazine.