{"id":10164,"date":"2023-08-07T10:00:00","date_gmt":"2023-08-07T08:00:00","guid":{"rendered":"https://cross-border-magazine.com/de/?p=10164"},"modified":"2023-07-26T16:43:17","modified_gmt":"2023-07-26T14:43:17","slug":"computer-market-plunges-again","status":"publish","type":"post","link":"https://cross-border-magazine.com/de/computer-market-plunges-again/","title":{"rendered":"The global computer market has seen six consecutive quarters of steady fall"},"content":{"rendered":"\n
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Desktop computers, laptops, work terminals... The global computer market declined by 30% in the first quarter of this year, and with each passing month, it continues to fall further and further with no apparent hope of recovery.

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According to the technology consulting firm IDC, the computer sales figures are below the results from 2019. The top 5 computer firms have been experiencing year-on-year ranging from 24% to 40% for quite some time now.

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Lenovo is leading the market with 12.7 million devices, although it has experienced a 30.3% decrease in sales compared to the previous year. Following Lenovo is HP with 12 million units, a 24.2% decrease in sales, and Dell Technologies with 9.5 million units and a 31% decrease. Apple ranks fourth with 4.1 million sales and a 40.5% decrease; finally, Asus ranks fifth with 3.9 million sales but a 30.3% decrease compared to the previous year.

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IDC predictions are: even more loses in the short term

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IDC predicts that short-term sales problems will continue in the global computer market, but it is expected to improve by the end of the year if the global economy also improves.

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It is believed that macroeconomic consequences are behind this unfavorable event, and demand has weakened both in the commercial and consumer sectors. This decrease in order has resulted in inventory levels remaining higher than average for longer than anticipated.

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Furthermore, users seem to favor smartphones, as Ryan Reith, Vice President of Client Device Trackers Group, commented: \"As for consumers, we are seeing a return to pre-pandemic habits where computing needs are shared among multiple devices. The consumer's pocket will favor smartphones over PCs from now on,\" Reith adds.

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Desktop computers, laptops, work terminals... The global computer market declined by 30% in the first quarter of this year, and with each passing month, it continues to fall further and...

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