{"id":10488,"date":"2023-12-07T12:03:27","date_gmt":"2023-12-07T11:03:27","guid":{"rendered":"https://cross-border-magazine.com/de/?p=10488"},"modified":"2023-12-07T12:03:28","modified_gmt":"2023-12-07T11:03:28","slug":"black-friday-online-sales-grew-8","status":"publish","type":"post","link":"https://cross-border-magazine.com/de/black-friday-online-sales-grew-8/","title":{"rendered":"Black Friday online sales grew 8%"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https://cross-border-magazine.com/wp-content/uploads/2023/12/blackfridayglobal.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https://cross-border-magazine.com/wp-content/uploads/2023/12/blackfridayglobal-1024x576.png\" alt=\"\" class=\"wp-image-10489\" srcset=\"https://cross-border-magazine.com/wp-content/uploads/2023/12/blackfridayglobal-1024x576.png 1024w, https://cross-border-magazine.com/wp-content/uploads/2023/12/blackfridayglobal-300x169.png 300w, https://cross-border-magazine.com/wp-content/uploads/2023/12/blackfridayglobal-768x432.png 768w, https://cross-border-magazine.com/wp-content/uploads/2023/12/blackfridayglobal-780x439.png 780w, https://cross-border-magazine.com/wp-content/uploads/2023/12/blackfridayglobal-1190x669.png 1190w, https://cross-border-magazine.com/wp-content/uploads/2023/12/blackfridayglobal.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" /></a></figure>\n\n\n\n<p class=\"wp-block-paragraph\">Black Friday online sales grew 8% globally, according to a Salesforce report. Salesforce data is based on over a billion different e-commerce sites that work with their CRM. These were the sectors that presented the best online sales performance on Black Friday: </p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Highest growth in online sales (Global)</strong></p>\n\n\n\n<p class=\"wp-block-paragraph\">Footwear: +23%.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Health and Beauty: +21%.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Skin Care: +20</p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Highest online sales growth (Europe)</strong></p>\n\n\n\n<p class=\"wp-block-paragraph\">Health &amp; Beauty: +22% Health &amp; Beauty: +22% Footwear and women's handbags: +21</p>\n\n\n\n<p class=\"wp-block-paragraph\">Women's Shoes &amp; Bags: +21% Home &amp; Decoration: +10% Home &amp; Decoration: +10% Home &amp; Decoration: +21</p>\n\n\n\n<p class=\"wp-block-paragraph\">Home &amp; Decor: +10% Home &amp; Decoration: +10% Home &amp; Decoration: +10% Home &amp; Decoration: +10</p>\n\n\n\n<h3 class=\"wp-block-heading\">Black Friday online sales boosted by discounts </h3>\n\n\n\n<p class=\"wp-block-paragraph\">Discounts increased to an average of 28% globally, the highest so far this shopping season. The verticals with the highest discount rates during Black Friday were:</p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Highest discount rate (global)</strong></p>\n\n\n\n<p class=\"wp-block-paragraph\">Makeup: 40% off</p>\n\n\n\n<p class=\"wp-block-paragraph\">Sportswear: 34</p>\n\n\n\n<p class=\"wp-block-paragraph\">General apparel: 34</p>\n\n\n\n<p class=\"wp-block-paragraph\">Highest discount rate (Europe)</p>\n\n\n\n<p class=\"wp-block-paragraph\">General apparel: 27</p>\n\n\n\n<p class=\"wp-block-paragraph\">Sportswear and footwear: 26</p>\n\n\n\n<p class=\"wp-block-paragraph\">Luxury goods: 26%</p>\n\n\n\n<p class=\"wp-block-paragraph\">Consumers used their cell phones to shop online this Black Friday. After a respite during the pandemic (a time when consumers at home traded the convenience of cell phones for a better computing experience), mobile traffic hit a record high on Black Friday this year:</p>\n\n\n\n<p class=\"wp-block-paragraph\">2017 - 61% of digital traffic</p>\n\n\n\n<p class=\"wp-block-paragraph\">2018 - 67% of digital traffic</p>\n\n\n\n<p class=\"wp-block-paragraph\">2019 - 76% of digital traffic</p>\n\n\n\n<p class=\"wp-block-paragraph\">2020 - 75% of digital traffic</p>\n\n\n\n<p class=\"wp-block-paragraph\">2021: 75% of digital traffic</p>\n\n\n\n<p class=\"wp-block-paragraph\">2022: 76% of digital traffic</p>\n\n\n\n<p class=\"wp-block-paragraph\">2023: 79% of digital traffic</p>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday online sales grew 8% globally, according to a Salesforce report. Salesforce data is based on over a billion different e-commerce sites that work with their CRM. These were...</p>\n","protected":false},"author":10,"featured_media":10489,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[269,98,998,202,321],"class_list":["post-10488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-black-friday","tag-cross-border","tag-discounts","tag-e-commerce","tag-online-shopping"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https://yoast.com/product/yoast-seo-wordpress/ -->\n<title>Black Friday online sales grew 8% - Cross-Border Magazine</title>\n<meta name=\"description\" content=\"Salesforce released its data from Black Friday and claims online sales grew 8% globally.Black Friday online sales grew 8% globally.\" />\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n<link rel=\"canonical\" href=\"https://cross-border-magazine.com/de/black-friday-online-sales-grew-8/\" />\n<meta name=\"twitter:label1\" content=\"Written by\" />\n\t<meta name=\"twitter:data1\" content=\"Frank Calviño\" />\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\/\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/black-friday-online-sales-grew-8\\/#article\",\"isPartOf\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/black-friday-online-sales-grew-8\\/\"},\"author\":{\"name\":\"Frank Calviño\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#\\/schema\\/person\\/b6cd94aac4c53b0caeca4b3424fae960\"},\"headline\":\"Black Friday online sales grew 8%\",\"datePublished\":\"2023-12-07T11:03:27+00:00\",\"dateModified\":\"2023-12-07T11:03:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/black-friday-online-sales-grew-8\\/\"},\"wordCount\":222,\"publisher\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#organization\"},\"image\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/black-friday-online-sales-grew-8\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\/\\/cross-border-magazine.com\\/wp-content\\/uploads\\/2023\\/12\\/blackfridayglobal.png\",\"keywords\":[\"Black Friday\",\"cross-border\",\"Discounts\",\"e-commerce\",\"online shopping\"],\"articleSection\":[\"News\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/black-friday-online-sales-grew-8\\/\",\"url\":\"https:\\/\\/cross-border-magazine.com\\/black-friday-online-sales-grew-8\\/\",\"name\":\"Black Friday online sales grew 8% - 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