{"id":1702,"date":"2017-03-02T09:01:29","date_gmt":"2017-03-02T08:01:29","guid":{"rendered":"https://cross-border-magazine.com/de/?p=1702"},"modified":"2022-04-22T09:24:55","modified_gmt":"2022-04-22T07:24:55","slug":"international-post-cooperation-releases-cross-border-study","status":"publish","type":"post","link":"https://cross-border-magazine.com/de/international-post-cooperation-releases-cross-border-study/","title":{"rendered":"International Post Cooperation releases Cross-Border study"},"content":{"rendered":"

In its second edition of the cross-border e-commerce shopper survey, IPC has considerably increased the reach of the survey, extending to over 24,000 respondents in 26 markets across North America, Asia-Pacific and Europe. View the document here.

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What are consumers’ preferences?
\nConsumer preferences in China differed from other developed markets. Chinese consumers are more likely to shop online than consumers in any other country, with 36% shopping online at least once a week. Given that China is the largest e-commerce market in the world ranked by retail e-commerce sales, it provides an insight into the future of cross-border online shopping in other markets.

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The most popular device for shopping online was a laptop (41%), followed by a desktop (36%) and a smartphone (14%). Shopping online with a smartphone is becoming increasingly popular. Smartphone preference increased from 9% in the 2015 survey to 14% in 2016. The Chinese lead this trend, with 29% of consumers preferring to shop with a smartphone. Smartphone usage is expected to rapidly grow in the years to come.

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The survey indicated that clear information about delivery charges, free returns and free delivery over a particular value are the most important drivers for cross-border online shoppers.

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Considering cross-border purchases, consumers are more likely to pay extra for tracking rather than for speed of delivery. Consumers are more willing to pay for delivery of a tracked item that takes 5-8 days that an untracked item that takes 3-4 days.

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Where are consumers buying from?
\nChina is the most popular market for consumers around the world to shop from, accounting for 26% of most recent cross-border purchases, followed by the US (16%), Germany (15%) and the UK (15%).

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\"preferred_destinations\"

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The US and China are the main markets cross-border shoppers bought from in Asia-Pacific and Canada. China is the overall favoured market for Europeans, but notable differences are seen in Luxembourg,
\nBelgium, Austria or Switzerland where cross-border shoppers mainly bought from neighbouring countries with a shared language.

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Amazon, eBay and Alibaba were the top three websites used by cross-border consumers in almost all countries. Overall, they accounted for 65% of most recent cross-border purchases.

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What are consumers buying?
\nThe top four categories bought cross-border are clothing, footwear & apparel (33%); consumer electronics (21%); books, music & media (14%) and health & beauty (13%). When looking at the value of the goods bought by cross-border online shoppers, goods ordered online cross-border are mostly low-weight and low-value items, with 45% weighing less than 500g, and 16% valued less than €10, with a further 40% valued between €10 and €49.

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What are consumers’ delivery experiences?
\nThis year’s survey confirms that most cross-border purchases had free shipping. 59% of respondents received free shipping for their most recent cross-border e-commerce purchase. Chinese consumers benefited the most from free shipping (78%). 70% of cross-border online shoppers were offered tracking and 88% used it, mostly in the interim stage to check on delivery progress. Almost three-quarters of shoppers used the post for their most recent cross-border purchase. Overall, 87% were satisfied with their delivery experience.

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Overall, 30% of purchases included a free return label. Only 6% returned their cross-border purchase, mostly using the post for this return.

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To download the key findings from the research click here.

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In its second edition of the cross-border e-commerce shopper survey, IPC has considerably increased the reach of the survey, extending to over 24,000 respondents in 26 markets across North America,...

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