{"id":2817,"date":"2018-08-10T12:16:07","date_gmt":"2018-08-10T10:16:07","guid":{"rendered":"https://cross-border-magazine.com/de/?p=2817"},"modified":"2022-04-21T17:11:27","modified_gmt":"2022-04-21T15:11:27","slug":"e-commerce-sweden-e14-5-billion-in-2017","status":"publish","type":"post","link":"https://cross-border-magazine.com/de/e-commerce-sweden-e14-5-billion-in-2017/","title":{"rendered":"E-commerce Sweden: €14.5 billion in 2017"},"content":{"rendered":"<p><a href=\"https://cross-border-magazine.com/wp-content/uploads/2018/08/Sweden.png\" rel=\"attachment wp-att-2818\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2818 alignleft\" src=\"https://cross-border-magazine.com/wp-content/uploads/2018/08/Sweden-300x157.png\" alt=\"Sweden\" width=\"300\" height=\"157\" /></a>The Swedish e-commerce market has increased only a little during last year, being worth 14.5 billion euros at the end of 2017. This means an increase of 4.1 percent, just 400.000 euro compared to 2016. This is what can be concluded in the Swedish e-commerce <a href=\"https://www.ecommercewiki.org/reports/666/sweden-2018-ecommerce-report-free\" target=\"_blank\" rel=\"noopener\">report</a> by the E-commerce Foundation, focusing on 2017. While growth is only small, it still surpasses what was expected for 2017 by some research institutions. For 2018, the market is expected to grow to 16.2 billion euros, increasing 15.4 percent.</p>\n<p><strong>Growing markets<br />\n</strong>According to the report, about 81 percent of the total online population in Sweden are e-shoppers. This means these people have been buying online at least once in the last year. It is expected that this percentage will rise to 86 percent in 2018. On average, an online Swedish shopper spent 1,862.12 euros last year. The category that is most popular for online shopping, based on data from Statista, are (children's) items and toys, which showed a 23 percent growth last year. Other fast-growing categories are building materials (+21 percent), groceries (+19 percent) and home decor and furniture (+18 percent).</p>\n<p>&nbsp;</p>\n<h2></h2>\n<p>&nbsp;</p>\n","protected":false},"excerpt":{"rendered":"<p>The Swedish e-commerce market has increased only a little during last year, being worth 14.5 billion euros at the end of 2017. This means an increase of 4.1 percent, just...</p>\n","protected":false},"author":3,"featured_media":2818,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[202,246,316,172,171,301],"class_list":["post-2817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-e-commerce","tag-e-commerce-foundation","tag-nordics","tag-report","tag-research","tag-sweden"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https://yoast.com/product/yoast-seo-wordpress/ -->\n<title>E-commerce Sweden: €14.5 billion in 2017 - Cross-Border Magazine</title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n<link rel=\"canonical\" href=\"https://cross-border-magazine.com/de/e-commerce-sweden-e14-5-billion-in-2017/\" />\n<meta name=\"twitter:label1\" content=\"Written by\" />\n\t<meta name=\"twitter:data1\" content=\"Jeroen Leenders\" />\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data2\" content=\"1 minute\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\/\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/e-commerce-sweden-e14-5-billion-in-2017\\/#article\",\"isPartOf\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/e-commerce-sweden-e14-5-billion-in-2017\\/\"},\"author\":{\"name\":\"Jeroen Leenders\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#\\/schema\\/person\\/5e515a48347b49e7f7c75bf629c288cb\"},\"headline\":\"E-commerce Sweden: €14.5 billion in 2017\",\"datePublished\":\"2018-08-10T10:16:07+00:00\",\"dateModified\":\"2022-04-21T15:11:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/e-commerce-sweden-e14-5-billion-in-2017\\/\"},\"wordCount\":176,\"publisher\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#organization\"},\"image\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/e-commerce-sweden-e14-5-billion-in-2017\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\/\\/cross-border-magazine.com\\/wp-content\\/uploads\\/2018\\/08\\/Sweden-e1607514893972.png\",\"keywords\":[\"e-commerce\",\"E-commerce Foundation\",\"nordics\",\"report\",\"research\",\"Sweden\"],\"articleSection\":[\"News\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/e-commerce-sweden-e14-5-billion-in-2017\\/\",\"url\":\"https:\\/\\/cross-border-magazine.com\\/e-commerce-sweden-e14-5-billion-in-2017\\/\",\"name\":\"E-commerce Sweden: €14.5 billion in 2017 - Cross-Border Magazine\",\"isPartOf\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/e-commerce-sweden-e14-5-billion-in-2017\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/e-commerce-sweden-e14-5-billion-in-2017\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\/\\/cross-border-magazine.com\\/wp-content\\/uploads\\/2018\\/08\\/Sweden-e1607514893972.png\",\"datePublished\":\"2018-08-10T10:16:07+00:00\",\"dateModified\":\"2022-04-21T15:11:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/e-commerce-sweden-e14-5-billion-in-2017\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\/\\/cross-border-magazine.com\\/e-commerce-sweden-e14-5-billion-in-2017\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/e-commerce-sweden-e14-5-billion-in-2017\\/#primaryimage\",\"url\":\"https:\\/\\/cross-border-magazine.com\\/wp-content\\/uploads\\/2018\\/08\\/Sweden-e1607514893972.png\",\"contentUrl\":\"https:\\/\\/cross-border-magazine.com\\/wp-content\\/uploads\\/2018\\/08\\/Sweden-e1607514893972.png\",\"width\":450,\"height\":235},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/e-commerce-sweden-e14-5-billion-in-2017\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\/\\/cross-border-magazine.com\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"E-commerce Sweden: €14.5 billion in 2017\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#website\",\"url\":\"https:\\/\\/cross-border-magazine.com\\/\",\"name\":\"Cross-Border Magazine\",\"description\":\"Platform for cross-border e-commerce\",\"publisher\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\/\\/cross-border-magazine.com\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#organization\",\"name\":\"Cross-Border Magazine\",\"url\":\"https:\\/\\/cross-border-magazine.com\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#\\/schema\\/logo\\/image\\/\",\"url\":\"https:\\/\\/cross-border-magazine.com\\/wp-content\\/uploads\\/2026\\/07\\/cbm-logo-2024-white-black-background.png\",\"contentUrl\":\"https:\\/\\/cross-border-magazine.com\\/wp-content\\/uploads\\/2026\\/07\\/cbm-logo-2024-white-black-background.png\",\"width\":686,\"height\":242,\"caption\":\"Cross-Border Magazine\"},\"image\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#\\/schema\\/logo\\/image\\/\"},\"sameAs\":[\"https:\\/\\/www.facebook.com\\/crossbordermagazine\\/\",\"https:\\/\\/x.com\\/CrossBorderMag\",\"https:\\/\\/www.linkedin.com\\/company\\/cross-border-magazine\"]},{\"@type\":\"Person\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#\\/schema\\/person\\/5e515a48347b49e7f7c75bf629c288cb\",\"name\":\"Jeroen Leenders\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\/\\/secure.gravatar.com\\/avatar\\/861bfa9b85cfb72cc37e642edf73e111316f05be4576a456c9c2a3b215f69bed?s=96&d=mm&r=g\",\"url\":\"https:\\/\\/secure.gravatar.com\\/avatar\\/861bfa9b85cfb72cc37e642edf73e111316f05be4576a456c9c2a3b215f69bed?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\/\\/secure.gravatar.com\\/avatar\\/861bfa9b85cfb72cc37e642edf73e111316f05be4576a456c9c2a3b215f69bed?s=96&d=mm&r=g\",\"caption\":\"Jeroen Leenders\"},\"url\":\"https:\\/\\/cross-border-magazine.com\\/author\\/jeroen\\/\"}]}</script>\n<!-- / Yoast SEO plugin. -->","yoast_head_json":{"title":"E-Commerce Schweden: 14,5 Milliarden Euro im Jahr 2017 - Cross-Border Magazine","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https://cross-border-magazine.com/de/e-commerce-sweden-e14-5-billion-in-2017/","twitter_misc":{"Written by":"Jeroen Leenders","Est. reading time":"1 minute"},"schema":{"@context":"https://schema.org","@graph":[{"@type":"Article","@id":"https://cross-border-magazine.com/de/e-commerce-sweden-e14-5-billion-in-2017/#article","isPartOf":{"@id":"https://cross-border-magazine.com/de/e-commerce-sweden-e14-5-billion-in-2017/"},"author":{"name":"Jeroen Leenders","@id":"https://cross-border-magazine.com/de/#/schema/person/5e515a48347b49e7f7c75bf629c288cb"},"headline":"E-commerce Sweden: €14.5 billion in 2017","datePublished":"2018-08-10T10:16:07+00:00","dateModified":"2022-04-21T15:11:27+00:00","mainEntityOfPage":{"@id":"https://cross-border-magazine.com/de/e-commerce-sweden-e14-5-billion-in-2017/"},"wordCount":176,"publisher":{"@id":"https://cross-border-magazine.com/de/#organization"},"image":{"@id":"https://cross-border-magazine.com/de/e-commerce-sweden-e14-5-billion-in-2017/#primaryimage"},"thumbnailUrl":"https://cross-border-magazine.com/wp-content/uploads/2018/08/Sweden-e1607514893972.png","keywords":["e-commerce","E-commerce Foundation","nordics","report","research","Sweden"],"articleSection":["News"],"inLanguage":"de-DE"},{"@type":"WebPage","@id":"https://cross-border-magazine.com/de/e-commerce-sweden-e14-5-billion-in-2017/","url":"https://cross-border-magazine.com/de/e-commerce-sweden-e14-5-billion-in-2017/","name":"E-commerce Sweden: €14.5 billion in 2017 - Cross-Border Magazine","isPartOf":{"@id":"https://cross-border-magazine.com/de/#website"},"primaryImageOfPage":{"@id":"https://cross-border-magazine.com/de/e-commerce-sweden-e14-5-billion-in-2017/#primaryimage"},"image":{"@id":"https://cross-border-magazine.com/de/e-commerce-sweden-e14-5-billion-in-2017/#primaryimage"},"thumbnailUrl":"https://cross-border-magazine.com/wp-content/uploads/2018/08/Sweden-e1607514893972.png","datePublished":"2018-08-10T10:16:07+00:00","dateModified":"2022-04-21T15:11:27+00:00","breadcrumb":{"@id":"https://cross-border-magazine.com/de/e-commerce-sweden-e14-5-billion-in-2017/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https://cross-border-magazine.com/de/e-commerce-sweden-e14-5-billion-in-2017/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https://cross-border-magazine.com/de/e-commerce-sweden-e14-5-billion-in-2017/#primaryimage","url":"https://cross-border-magazine.com/wp-content/uploads/2018/08/Sweden-e1607514893972.png","contentUrl":"https://cross-border-magazine.com/wp-content/uploads/2018/08/Sweden-e1607514893972.png","width":450,"height":235},{"@type":"BreadcrumbList","@id":"https://cross-border-magazine.com/de/e-commerce-sweden-e14-5-billion-in-2017/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://cross-border-magazine.com/de/"},{"@type":"ListItem","position":2,"name":"E-commerce Sweden: €14.5 billion in 2017"}]},{"@type":"WebSite","@id":"https://cross-border-magazine.com/de/#website","url":"https://cross-border-magazine.com/de/","name":"Cross-Border Magazine","description":"Platform for cross-border e-commerce","publisher":{"@id":"https://cross-border-magazine.com/de/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://cross-border-magazine.com/de/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https://cross-border-magazine.com/de/#organization","name":"Cross-Border Magazine","url":"https://cross-border-magazine.com/de/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https://cross-border-magazine.com/de/#/schema/logo/image/","url":"https://cross-border-magazine.com/wp-content/uploads/2026/07/cbm-logo-2024-white-black-background.png","contentUrl":"https://cross-border-magazine.com/wp-content/uploads/2026/07/cbm-logo-2024-white-black-background.png","width":686,"height":242,"caption":"Cross-Border Magazine"},"image":{"@id":"https://cross-border-magazine.com/de/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/crossbordermagazine/","https://x.com/CrossBorderMag","https://www.linkedin.com/company/cross-border-magazine"]},{"@type":"Person","@id":"https://cross-border-magazine.com/de/#/schema/person/5e515a48347b49e7f7c75bf629c288cb","name":"Jeroen Leenders","image":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https://secure.gravatar.com/avatar/861bfa9b85cfb72cc37e642edf73e111316f05be4576a456c9c2a3b215f69bed?s=96&d=mm&r=g","url":"https://secure.gravatar.com/avatar/861bfa9b85cfb72cc37e642edf73e111316f05be4576a456c9c2a3b215f69bed?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/861bfa9b85cfb72cc37e642edf73e111316f05be4576a456c9c2a3b215f69bed?s=96&d=mm&r=g","caption":"Jeroen Leenders"},"url":"https://cross-border-magazine.com/de/author/jeroen/"}]}},"_links":{"self":[{"href":"https://cross-border-magazine.com/de/wp-json/wp/v2/posts/2817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https://cross-border-magazine.com/de/wp-json/wp/v2/posts"}],"about":[{"href":"https://cross-border-magazine.com/de/wp-json/wp/v2/types/post"}],"author":[{"embeddable":true,"href":"https://cross-border-magazine.com/de/wp-json/wp/v2/users/3"}],"replies":[{"embeddable":true,"href":"https://cross-border-magazine.com/de/wp-json/wp/v2/comments?post=2817"}],"version-history":[{"count":2,"href":"https://cross-border-magazine.com/de/wp-json/wp/v2/posts/2817/revisions"}],"predecessor-version":[{"id":2820,"href":"https://cross-border-magazine.com/de/wp-json/wp/v2/posts/2817/revisions/2820"}],"wp:featuredmedia":[{"embeddable":true,"href":"https://cross-border-magazine.com/de/wp-json/wp/v2/media/2818"}],"wp:attachment":[{"href":"https://cross-border-magazine.com/de/wp-json/wp/v2/media?parent=2817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://cross-border-magazine.com/de/wp-json/wp/v2/categories?post=2817"},{"taxonomy":"post_tag","embeddable":true,"href":"https://cross-border-magazine.com/de/wp-json/wp/v2/tags?post=2817"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}