{"id":4302,"date":"2019-07-02T15:15:23","date_gmt":"2019-07-02T13:15:23","guid":{"rendered":"https://cross-border-magazine.com/de/?p=4302"},"modified":"2022-05-30T13:59:20","modified_gmt":"2022-05-30T11:59:20","slug":"luxury-brands-discover-wechat","status":"publish","type":"post","link":"https://cross-border-magazine.com/de/luxury-brands-discover-wechat/","title":{"rendered":"Luxury brands discover WeChat"},"content":{"rendered":"<figure id=\"attachment_4318\" aria-describedby=\"caption-attachment-4318\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4318\" src=\"https://cross-border-magazine.com/wp-content/uploads/2019/06/Luxury-jewellery-300x157.jpg\" alt=\"Photo by Marta Branco from Pexels\" width=\"300\" height=\"157\" srcset=\"https://cross-border-magazine.com/wp-content/uploads/2019/06/Luxury-jewellery-300x157.jpg 300w, https://cross-border-magazine.com/wp-content/uploads/2019/06/Luxury-jewellery-768x401.jpg 768w, https://cross-border-magazine.com/wp-content/uploads/2019/06/Luxury-jewellery-1024x535.jpg 1024w, https://cross-border-magazine.com/wp-content/uploads/2019/06/Luxury-jewellery.jpg 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" /><figcaption id=\"caption-attachment-4318\" class=\"wp-caption-text\">Photo by Marta Branco from Pexels</figcaption></figure>\n<p><b>According to </b><a href=\"https://www.emerce.nl/nieuws/luxemerken-ontdekken-wechat\"><b>Emerce</b></a><b>, there is a rise in the use of WeChat as a selling platform by luxury brands like Louis Vuitton, Cartier and Bulgari. About 60% of the luxury fashion brands at least have a shop in the Chinese app. This is a significant increase compared to the year before (+36%). </b></p>\n<p><span style=\"font-weight: 400;\">The fastest growing categories of brands with a shop on WeChat are luxury fashion stores (70%) and jewellers (62%). The brands that make use of the Chinese app selling service do so through a </span><a href=\"https://techcrunch.com/2019/06/23/luxury-brands-sell-on-wechat/?guccounter=1&amp;guce_referrer_us=aHR0cHM6Ly9jcm9zcy1ib3JkZXItbWFnYXppbmUuY29tL3dwLWFkbWluL3Bvc3QucGhwP3Bvc3Q9NDMwMiZhY3Rpb249ZWRpdA&amp;guce_referrer_cs=EFDxienwOKL1fP1hqXjORA\"><span style=\"font-weight: 400;\">mini program</span></a><span style=\"font-weight: 400;\"> in which a limited offer can be presented. WeChat reaches about 1 billion users on a monthly basis. It has evolved from China's messaging app into an all-in-one ecosystem that lets one chat, run errands, hire services, and shop. </span></p>\n<h6><b>No sales commission</b></h6>\n<p><span style=\"font-weight: 400;\">A big advantage for brands that offer their products on the Chinese platform app is that they do not have to pay any commission on sales. Part of the payment goes through WeChat Pay. That is, in cases where Alibaba's Alipay is not available.  </span></p>\n","protected":false},"excerpt":{"rendered":"<p>According to Emerce, there is a rise in the use of WeChat as a selling platform by luxury brands like Louis Vuitton, Cartier and Bulgari. About 60% of the luxury...</p>\n","protected":false},"author":3,"featured_media":4318,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[817],"tags":[],"class_list":["post-4302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https://yoast.com/product/yoast-seo-wordpress/ -->\n<title>Luxury brands discover WeChat - Cross-Border Magazine</title>\n<meta name=\"description\" content=\"There is a significant rise in the use of WeChat as a selling platform by luxury brands like Louis Vuitton, Cartier and Bulgari.\" />\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n<link rel=\"canonical\" href=\"https://cross-border-magazine.com/de/luxury-brands-discover-wechat/\" />\n<meta name=\"twitter:label1\" content=\"Written by\" />\n\t<meta name=\"twitter:data1\" content=\"Jeroen Leenders\" />\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data2\" content=\"1 minute\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\/\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/luxury-brands-discover-wechat\\/#article\",\"isPartOf\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/luxury-brands-discover-wechat\\/\"},\"author\":{\"name\":\"Jeroen Leenders\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#\\/schema\\/person\\/5e515a48347b49e7f7c75bf629c288cb\"},\"headline\":\"Luxury brands discover WeChat\",\"datePublished\":\"2019-07-02T13:15:23+00:00\",\"dateModified\":\"2022-05-30T11:59:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/luxury-brands-discover-wechat\\/\"},\"wordCount\":188,\"publisher\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#organization\"},\"image\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/luxury-brands-discover-wechat\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\/\\/cross-border-magazine.com\\/wp-content\\/uploads\\/2019\\/06\\/Luxury-jewellery.jpg\",\"articleSection\":[\"Customer Experience\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/luxury-brands-discover-wechat\\/\",\"url\":\"https:\\/\\/cross-border-magazine.com\\/luxury-brands-discover-wechat\\/\",\"name\":\"Luxury brands discover WeChat - 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