{"id":4949,"date":"2020-01-13T15:10:18","date_gmt":"2020-01-13T14:10:18","guid":{"rendered":"https://cross-border-magazine.com/de/?p=4949"},"modified":"2022-05-30T14:04:13","modified_gmt":"2022-05-30T12:04:13","slug":"the-time-for-iot-and-mobility-solutions-is-now","status":"publish","type":"post","link":"https://cross-border-magazine.com/de/the-time-for-iot-and-mobility-solutions-is-now/","title":{"rendered":"The time for IoT and mobility solutions is now!"},"content":{"rendered":"

\"mobileMobile technology is perceived as the most effective way to provide a faster shopping experience by 67,3% of consumers in four key markets. This is concluded from research performed by SOTI. The four key markets are the United Kingdom, United States, Germany and Sweden.

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SOTI surveyed 4.000 respondents amongst these countries, also finding that 76% of consumers want personalised in-store experiences from mobile devices. Almost one-third of the respondents say they would likely be repeat shoppers when stores provide a better in-store technological experience. However, one-third also states they do not want to sacrifice any personal data security to improve their shopping journey.

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Technological novelties
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Swedish consumers are one of the most eager consumers to experience new shopping technologies. More than half (50,7%) of the Swedish respondents believe scan-as-you-shop technology
\nimproves the in-store shopping experience. Another 37.5% is very excited about retail innovations like facial recognition and beacon technology, only beat by American shoppers (48.1%). Among the respondents, the enthusiasm for emerging delivery methods, drone-delivery for example, is quite low. Only 31.4% of respondents say they are comfortable with these new delivery solutions. Trust in autonomous car-delivery is even lower (27%). Consumers are more enthusiast about self-checkout options in-store. 47.1% believes it improves their shopping experience.

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SOTI concludes that consumers are driving innovations in retail to be more mobile and personalised. Find the full research here.

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Mobile technology is perceived as the most effective way to provide a faster shopping experience by 67,3% of consumers in four key markets. This is concluded from research performed by...

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