{"id":4975,"date":"2020-01-14T10:12:40","date_gmt":"2020-01-14T09:12:40","guid":{"rendered":"https://cross-border-magazine.com/de/?p=4975"},"modified":"2022-05-30T14:04:26","modified_gmt":"2022-05-30T12:04:26","slug":"dutch-consumers-return-the-most-online-orders","status":"publish","type":"post","link":"https://cross-border-magazine.com/de/dutch-consumers-return-the-most-online-orders/","title":{"rendered":"Dutch consumers return the most online orders"},"content":{"rendered":"

\"returns\"In the Netherlands, the number of returned online purchases by consumers is the highest in all of Europe. A total of 13% of all orders is returned. This is higher than the percentage in countries such as Germany, Poland, Ireland and Switzerland (12%). The average return percentage in Europe is up 10%. Notable is the declining trend in fashion returns. This can all be concluded from the DPD E-Shopper Barometer, executed by research agency Kantar TNS,

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In this research, almost 25.000 respondents from 22 countries were questioned about their return behaviour. Due to the increasing impact of sustainability on online shopping, one might have predicted a lowering percentage of returns. The latest numbers show otherwise as the average return rate in Europe has increased to 10% compared to last year.

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Returns in the Netherlands
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In the Netherlands, the amount of returned fashion items fell 7%.  Last year, 51% of all returns were fashion items, This year, this is 44%. Despite the decreased amount of fashion returns, it is still by far the largest category. At the same time, other categories are catching up. Electronic items are returned more often (+5%). Other categories that face increased returns are shoes (+2%), leisure (+3%), videogames (+2%), groceries (+2%), health (+1%) and toys (+2%).

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Easy to return
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The Dutch find the ease to return a product very important. No less than 29% of the Dutch consumer say free returns is the most important decision-maker to place an online order. Having to pay for returns is absolutely not done in the Dutch market. 75% of the Dutch respondents indicated they would quit the checkout process if they find out they have to pay for returns. The same goes for a complicated return procedure (76%). This percentage is significantly higher than elsewhere in Europe. The European average of 52% is much lower.

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62% of Dutch consumers say they find it easy to return a product, which could explain the high amount of returns. The research provides an example on a free return label which is provided much more often by Dutch retailers, making it possible to return for free.

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In the Netherlands, the number of returned online purchases by consumers is the highest in all of Europe. A total of 13% of all orders is returned. This is higher...

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