{"id":5501,"date":"2020-03-24T10:23:31","date_gmt":"2020-03-24T09:23:31","guid":{"rendered":"https://cross-border-magazine.com/de/?p=5501"},"modified":"2022-05-30T14:06:39","modified_gmt":"2022-05-30T12:06:39","slug":"belgium-e-commerce-spendings-2019-e1146-billion","status":"publish","type":"post","link":"https://cross-border-magazine.com/de/belgium-e-commerce-spendings-2019-e1146-billion/","title":{"rendered":"Belgium: E-commerce spendings 2019: €11,46 billion"},"content":{"rendered":"\n<div class=\"wp-block-image is-style-default\"><figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" src=\"https://cross-border-magazine.com/wp-content/uploads/2018/11/Belgium-1024x535.png\" alt=\"\" class=\"wp-image-3123\" width=\"300\" srcset=\"https://cross-border-magazine.com/wp-content/uploads/2018/11/Belgium-1024x535.png 1024w, https://cross-border-magazine.com/wp-content/uploads/2018/11/Belgium-300x157.png 300w, https://cross-border-magazine.com/wp-content/uploads/2018/11/Belgium-768x401.png 768w, https://cross-border-magazine.com/wp-content/uploads/2018/11/Belgium.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /></figure></div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>According to the new BeCommerce Market Monitor, Belgian online trade broke all records in 2019. In the last year, the Belgian consumer spent a total of €11,46 billion euro online. This is an increase of €0,9 billion euro compared to 2018. On average, Belgian e-commerce consumers spend €1363 per year, concludes the research.</strong></p>\n\n\n\n<p class=\"wp-block-paragraph\">Sofie Geeroms, Managing Director of BeCommerce, comments: \"E-commerce is more than ever a motor for retail growth in <a href=\"https://cross-border-magazine.com/de/?s=belgium\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Belgium (opens in a new tab)\">Belgium</a>. The online consumer shops more frequently online.\" In 2019, local consumers made 13,4 online purchases on average. This totals for a number of 112,9 million online purchases.</p>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>Growth</strong></h6>\n\n\n\n<p class=\"wp-block-paragraph\">When looking at growth numbers, a set of new records was noted. In 2019, total online spendings reached €11,46 billion. This is a growth of 8% compared to 2018. For the first time, one in five purchases happened online. On top of that, nine out of ten Belgian consumers (age >15) made an online purchase. These are all numbers from the most recent <a href=\"https://www.becommerce.be/market-monitor-2020-nl\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"published (opens in a new tab)\">published</a> BeCommerce Market Monitor, which is performed by GfK for BeCommmerce.</p>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>Travel</strong></h6>\n\n\n\n<p class=\"wp-block-paragraph\">Belgian e-commerce consumers have certain categories that can be named their favourites for online purchases. 'Flying tickets and travel accommodations' is the most popular category. 87% of consumers have made an online purchase in this category in 2019. Other popular categories are 'tickets and events' (79%) and 'package travel deals (65%). 'Health and Beauty' is an upcoming category. Compared to 2018, this online market grew by 25%.</p>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>Dividing the country</strong></h6>\n\n\n\n<p class=\"wp-block-paragraph\">In Flanders, e-commerce continues to grow rapidly. It can be noted that the amount of online purchases in this part of the country is much higher than in the French-speaking Walloon part. In the final quarter of 2019, a growth percentage of 11% was noted for Flanders. In the French-speaking part of Belgium, online purchases slightly declined (-2%).</p>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>M-commerce</strong></h6>\n\n\n\n<p class=\"wp-block-paragraph\">As in many e-commerce markets over the world, the share of m-commerce is growing. The smartphone is more frequently to buy online, even though the laptop still accounts for half of all online purchases. Compared to 2018, the Belgian m-commerce market grew 54%. In total, 12% of all online purchases are made on a mobile phone. Notable is the lower average order value of mobile orders. The mobile average basket value is only €68,- euro, compared to €102,- euro for other online purchases.</p>\n","protected":false},"excerpt":{"rendered":"<p>According to the new BeCommerce Market Monitor, Belgian online trade broke all records in 2019. In the last year, the Belgian consumer spent a total of €11,46 billion euro online....</p>\n","protected":false},"author":3,"featured_media":3123,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[792],"tags":[],"class_list":["post-5501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https://yoast.com/product/yoast-seo-wordpress/ -->\n<title>Belgium: E-commerce spendings 2019: €11,46 billion - Cross-Border Magazine</title>\n<meta name=\"description\" content=\"According to the new BeCommerce Market Monitor research, Belgian e-commerce online trade broke all records in 2019, compared to the year before.\" />\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n<link rel=\"canonical\" href=\"https://cross-border-magazine.com/de/belgium-e-commerce-spendings-2019-e1146-billion/\" />\n<meta name=\"twitter:label1\" content=\"Written by\" />\n\t<meta name=\"twitter:data1\" content=\"Jeroen Leenders\" />\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\/\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/belgium-e-commerce-spendings-2019-e1146-billion\\/#article\",\"isPartOf\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/belgium-e-commerce-spendings-2019-e1146-billion\\/\"},\"author\":{\"name\":\"Jeroen Leenders\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#\\/schema\\/person\\/5e515a48347b49e7f7c75bf629c288cb\"},\"headline\":\"Belgium: E-commerce spendings 2019: €11,46 billion\",\"datePublished\":\"2020-03-24T09:23:31+00:00\",\"dateModified\":\"2022-05-30T12:06:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/belgium-e-commerce-spendings-2019-e1146-billion\\/\"},\"wordCount\":367,\"publisher\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#organization\"},\"image\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/belgium-e-commerce-spendings-2019-e1146-billion\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\/\\/cross-border-magazine.com\\/wp-content\\/uploads\\/2018\\/11\\/Belgium.png\",\"articleSection\":[\"Trends\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/belgium-e-commerce-spendings-2019-e1146-billion\\/\",\"url\":\"https:\\/\\/cross-border-magazine.com\\/belgium-e-commerce-spendings-2019-e1146-billion\\/\",\"name\":\"Belgium: E-commerce spendings 2019: €11,46 billion - 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