{"id":5834,"date":"2020-06-29T11:41:47","date_gmt":"2020-06-29T09:41:47","guid":{"rendered":"https://cross-border-magazine.com/de/?p=5834"},"modified":"2022-05-30T14:08:45","modified_gmt":"2022-05-30T12:08:45","slug":"e-commerce-germany-e103-4-billion-in-2020","status":"publish","type":"post","link":"https://cross-border-magazine.com/de/e-commerce-germany-e103-4-billion-in-2020/","title":{"rendered":"E-commerce Germany: €103.4 billion in 2020"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https://cross-border-magazine.com/wp-content/uploads/2019/01/Germany-1024x535.png\" alt=\"e-commerce Germany\" class=\"wp-image-3303\" width=\"300\" height=\"235\"/></figure></div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Germany is one of the most mature e-commerce markets in Europe. It is expected that the e-commerce in Germany will be worth €103.4 billion at the end of 2020. This is an increase of 10% compared to last year</strong>, <strong>according to <a rel=\"noreferrer noopener\" aria-label=\"RetailX (opens in a new tab)\" href=\"https://retailx.net/product/germany-2020/\" target=\"_blank\">RetailX</a>. Last year, the e-commerce in Germany was worth €94 billion. </strong></p>\n\n\n\n<p class=\"wp-block-paragraph\">Consumer adoption in <a href=\"https://cross-border-magazine.com/de/?s=germany\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Germany (opens in a new tab)\">Germany</a> has always been high. Last year, 84% of the online population has purchased a product or service online. At the end of 2020, this percentage is expected to grow with 1%. In addition, 95% of the German population is expected to be online this year. </p>\n\n\n\n<h6 class=\"wp-block-heading\">E-commerce growth</h6>\n\n\n\n<p class=\"wp-block-paragraph\">Over the last couple of years, the <a rel=\"noreferrer noopener\" aria-label=\"e-commerce (opens in a new tab)\" href=\"https://cross-border-magazine.com/de/?s=e-commerce\" target=\"_blank\">e-commerce</a> in Germany experienced a quick growth. In 2013, the e-commerce in Germany was worth only €32 billion. The biggest growth took place in the year 2017. The e-commerce grew from €44.2 billion in 2016 to €78.1 billion. Last year, the main drivers of online purchases were 'direct delivery to my home' (67%), followed by 'available round the clock' (66%), and 'more convenient way of shopping' (61%).</p>\n\n\n\n<h6 class=\"wp-block-heading\">Devices used for online shopping</h6>\n\n\n\n<p class=\"wp-block-paragraph\">According to RetailX, laptops are the most popular devices for shopping online. 58% of online shoppers on Germany say they have used a laptop in the past year to purchase something online. In addition, 49% of online shoppers in Germany say they used a smartphone, while 42% say they used the desktop PC for online shopping. The most products which are purchased online fall within the category clothing and shoes (58%). The least products which are purchased online fall within the category <a href=\"https://cross-border-magazine.com/de/?s=groceries\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"groceries (opens in a new tab)\">groceries</a> (18%). </p>\n","protected":false},"excerpt":{"rendered":"<p>Germany is one of the most mature e-commerce markets in Europe. It is expected that the e-commerce in Germany will be worth €103.4 billion at the end of 2020. This...</p>\n","protected":false},"author":8,"featured_media":3303,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[61],"tags":[],"class_list":["post-5834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-report"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https://yoast.com/product/yoast-seo-wordpress/ -->\n<title>E-commerce Germany: €103.4 billion in 2020 - Cross-Border Magazine</title>\n<meta name=\"description\" content=\"Germany is one of the most mature e-commerce markets in Europe. It is expected that the e-commerce in Germany will be worth €103.4 billion.\" />\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n<link rel=\"canonical\" href=\"https://cross-border-magazine.com/de/e-commerce-germany-e103-4-billion-in-2020/\" />\n<meta name=\"twitter:label1\" content=\"Written by\" />\n\t<meta name=\"twitter:data1\" content=\"Sanne Leenders\" />\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data2\" content=\"1 minute\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\/\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/e-commerce-germany-e103-4-billion-in-2020\\/#article\",\"isPartOf\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/e-commerce-germany-e103-4-billion-in-2020\\/\"},\"author\":{\"name\":\"Sanne Leenders\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#\\/schema\\/person\\/c7cbf65fff5c5adad7aa8d071010d877\"},\"headline\":\"E-commerce Germany: €103.4 billion in 2020\",\"datePublished\":\"2020-06-29T09:41:47+00:00\",\"dateModified\":\"2022-05-30T12:08:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/e-commerce-germany-e103-4-billion-in-2020\\/\"},\"wordCount\":248,\"publisher\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#organization\"},\"image\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/e-commerce-germany-e103-4-billion-in-2020\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\/\\/cross-border-magazine.com\\/wp-content\\/uploads\\/2019\\/01\\/Germany.png\",\"articleSection\":[\"Research &amp; Report\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/e-commerce-germany-e103-4-billion-in-2020\\/\",\"url\":\"https:\\/\\/cross-border-magazine.com\\/e-commerce-germany-e103-4-billion-in-2020\\/\",\"name\":\"E-commerce Germany: €103.4 billion in 2020 - Cross-Border Magazine\",\"isPartOf\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/e-commerce-germany-e103-4-billion-in-2020\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/e-commerce-germany-e103-4-billion-in-2020\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\/\\/cross-border-magazine.com\\/wp-content\\/uploads\\/2019\\/01\\/Germany.png\",\"datePublished\":\"2020-06-29T09:41:47+00:00\",\"dateModified\":\"2022-05-30T12:08:45+00:00\",\"description\":\"Germany is one of the most mature e-commerce markets in Europe. 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