{"id":6334,"date":"2020-12-03T16:58:09","date_gmt":"2020-12-03T15:58:09","guid":{"rendered":"https://cross-border-magazine.com/de/?p=6334"},"modified":"2022-05-30T14:11:39","modified_gmt":"2022-05-30T12:11:39","slug":"how-to-organise-global-e-commerce-in-a-complex-b2b-environment","status":"publish","type":"post","link":"https://cross-border-magazine.com/de/how-to-organise-global-e-commerce-in-a-complex-b2b-environment/","title":{"rendered":"How to organise global e-commerce in a complex B2B environment?"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><a href=\"https://www.copperberg.com/how-to-organise-global-ecommerce-in-a-complex-b2b-environment/?utm_source=partner&amp;utm_medium=email&amp;utm_campaign=ecommercewebinarintershop&amp;utm_term=marketing&amp;utm_content=webinar\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https://cross-border-magazine.com/wp-content/uploads/2020/12/Webinar_Intershop_300x250-1024x854.jpg\" alt=\"B2B\" class=\"wp-image-6335\" width=\"300\" height=\"235\"/></a></figure></div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>We invite you to a B2B expert <a rel=\"noreferrer noopener\" href=\"https://www.copperberg.com/how-to-organise-global-ecommerce-in-a-complex-b2b-environment/?utm_source=partner&amp;utm_medium=email&amp;utm_campaign=ecommercewebinarintershop&amp;utm_term=marketing&amp;utm_content=webinar\" target=\"_blank\">panel</a> of commerce leaders from manufacturers such as Atlas Copco, Rockwool and Vanderlande who will share practical insights and learnings for rolling out e-commerce strategies globally: December 17, 14:00 CET. </strong></p>\n\n\n\n<p class=\"wp-block-paragraph\">We tackle international e-commerce from the following aspects: Key ingredients to get started, Local versus central dilemma, Challenges entering new markets. The expert panel will also take a deep dive into the findings of Copperberg’s International <a rel=\"noreferrer noopener\" href=\"https://cross-border-magazine.com/de/research-on-cross-border-commerce/\" target=\"_blank\">survey</a> of over 100 e-commerce decision-makers in manufacturing. This survey informed the basis of a new white paper on “The state of international commerce in manufacturing,” to be released shortly.</p>\n","protected":false},"excerpt":{"rendered":"<p>We invite you to a B2B expert panel of commerce leaders from manufacturers such as Atlas Copco, Rockwool and Vanderlande who will share practical insights and learnings for rolling out...</p>\n","protected":false},"author":8,"featured_media":6335,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-6334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https://yoast.com/product/yoast-seo-wordpress/ -->\n<title>How to organise global e-commerce in a complex B2B environment? - Cross-Border Magazine</title>\n<meta name=\"description\" content=\"We invite you to a B2B expert panel of commerce leaders from manufacturers such as Atlas Copco, Rockwool and Vanderlande.\" />\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n<link rel=\"canonical\" href=\"https://cross-border-magazine.com/de/how-to-organise-global-e-commerce-in-a-complex-b2b-environment/\" />\n<meta name=\"twitter:label1\" content=\"Written by\" />\n\t<meta name=\"twitter:data1\" content=\"Sanne Leenders\" />\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data2\" content=\"1 minute\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\/\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/how-to-organise-global-e-commerce-in-a-complex-b2b-environment\\/#article\",\"isPartOf\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/how-to-organise-global-e-commerce-in-a-complex-b2b-environment\\/\"},\"author\":{\"name\":\"Sanne Leenders\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#\\/schema\\/person\\/c7cbf65fff5c5adad7aa8d071010d877\"},\"headline\":\"How to organise global e-commerce in a complex B2B environment?\",\"datePublished\":\"2020-12-03T15:58:09+00:00\",\"dateModified\":\"2022-05-30T12:11:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/how-to-organise-global-e-commerce-in-a-complex-b2b-environment\\/\"},\"wordCount\":113,\"publisher\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#organization\"},\"image\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/how-to-organise-global-e-commerce-in-a-complex-b2b-environment\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\/\\/cross-border-magazine.com\\/wp-content\\/uploads\\/2020\\/12\\/Webinar_Intershop_300x250.jpg\",\"articleSection\":[\"Events\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/how-to-organise-global-e-commerce-in-a-complex-b2b-environment\\/\",\"url\":\"https:\\/\\/cross-border-magazine.com\\/how-to-organise-global-e-commerce-in-a-complex-b2b-environment\\/\",\"name\":\"How to organise global e-commerce in a complex B2B environment? - Cross-Border Magazine\",\"isPartOf\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/how-to-organise-global-e-commerce-in-a-complex-b2b-environment\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/how-to-organise-global-e-commerce-in-a-complex-b2b-environment\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\/\\/cross-border-magazine.com\\/wp-content\\/uploads\\/2020\\/12\\/Webinar_Intershop_300x250.jpg\",\"datePublished\":\"2020-12-03T15:58:09+00:00\",\"dateModified\":\"2022-05-30T12:11:39+00:00\",\"description\":\"We invite you to a B2B expert panel of commerce leaders from manufacturers such as Atlas Copco, Rockwool and Vanderlande.\",\"breadcrumb\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/how-to-organise-global-e-commerce-in-a-complex-b2b-environment\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\/\\/cross-border-magazine.com\\/how-to-organise-global-e-commerce-in-a-complex-b2b-environment\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/how-to-organise-global-e-commerce-in-a-complex-b2b-environment\\/#primaryimage\",\"url\":\"https:\\/\\/cross-border-magazine.com\\/wp-content\\/uploads\\/2020\\/12\\/Webinar_Intershop_300x250.jpg\",\"contentUrl\":\"https:\\/\\/cross-border-magazine.com\\/wp-content\\/uploads\\/2020\\/12\\/Webinar_Intershop_300x250.jpg\",\"width\":1250,\"height\":1042},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/how-to-organise-global-e-commerce-in-a-complex-b2b-environment\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\/\\/cross-border-magazine.com\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to organise global e-commerce in a complex B2B environment?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#website\",\"url\":\"https:\\/\\/cross-border-magazine.com\\/\",\"name\":\"Cross-Border Magazine\",\"description\":\"Platform for cross-border e-commerce\",\"publisher\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\/\\/cross-border-magazine.com\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#organization\",\"name\":\"Cross-Border Magazine\",\"url\":\"https:\\/\\/cross-border-magazine.com\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#\\/schema\\/logo\\/image\\/\",\"url\":\"https:\\/\\/cross-border-magazine.com\\/wp-content\\/uploads\\/2026\\/07\\/cbm-logo-2024-white-black-background.png\",\"contentUrl\":\"https:\\/\\/cross-border-magazine.com\\/wp-content\\/uploads\\/2026\\/07\\/cbm-logo-2024-white-black-background.png\",\"width\":686,\"height\":242,\"caption\":\"Cross-Border Magazine\"},\"image\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#\\/schema\\/logo\\/image\\/\"},\"sameAs\":[\"https:\\/\\/www.facebook.com\\/crossbordermagazine\\/\",\"https:\\/\\/x.com\\/CrossBorderMag\",\"https:\\/\\/www.linkedin.com\\/company\\/cross-border-magazine\"]},{\"@type\":\"Person\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#\\/schema\\/person\\/c7cbf65fff5c5adad7aa8d071010d877\",\"name\":\"Sanne Leenders\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\/\\/secure.gravatar.com\\/avatar\\/216a364b164f0293a750de68946c1703e185caff82f8bec7f6a213a9c4989d4f?s=96&d=mm&r=g\",\"url\":\"https:\\/\\/secure.gravatar.com\\/avatar\\/216a364b164f0293a750de68946c1703e185caff82f8bec7f6a213a9c4989d4f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\/\\/secure.gravatar.com\\/avatar\\/216a364b164f0293a750de68946c1703e185caff82f8bec7f6a213a9c4989d4f?s=96&d=mm&r=g\",\"caption\":\"Sanne Leenders\"},\"url\":\"https:\\/\\/cross-border-magazine.com\\/author\\/s-leenders\\/\"}]}</script>\n<!-- / Yoast SEO plugin. -->","yoast_head_json":{"title":"Wie organisiert man den globalen elektronischen Handel in einem komplexen B2B-Umfeld? - Cross-Border Magazine","description":"We invite you to a B2B expert panel of commerce leaders from manufacturers such as Atlas Copco, Rockwool and Vanderlande.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https://cross-border-magazine.com/de/how-to-organise-global-e-commerce-in-a-complex-b2b-environment/","twitter_misc":{"Written by":"Sanne Leenders","Est. reading time":"1 minute"},"schema":{"@context":"https://schema.org","@graph":[{"@type":"Article","@id":"https://cross-border-magazine.com/de/how-to-organise-global-e-commerce-in-a-complex-b2b-environment/#article","isPartOf":{"@id":"https://cross-border-magazine.com/de/how-to-organise-global-e-commerce-in-a-complex-b2b-environment/"},"author":{"name":"Sanne Leenders","@id":"https://cross-border-magazine.com/de/#/schema/person/c7cbf65fff5c5adad7aa8d071010d877"},"headline":"How to organise global e-commerce in a complex B2B environment?","datePublished":"2020-12-03T15:58:09+00:00","dateModified":"2022-05-30T12:11:39+00:00","mainEntityOfPage":{"@id":"https://cross-border-magazine.com/de/how-to-organise-global-e-commerce-in-a-complex-b2b-environment/"},"wordCount":113,"publisher":{"@id":"https://cross-border-magazine.com/de/#organization"},"image":{"@id":"https://cross-border-magazine.com/de/how-to-organise-global-e-commerce-in-a-complex-b2b-environment/#primaryimage"},"thumbnailUrl":"https://cross-border-magazine.com/wp-content/uploads/2020/12/Webinar_Intershop_300x250.jpg","articleSection":["Events"],"inLanguage":"de-DE"},{"@type":"WebPage","@id":"https://cross-border-magazine.com/de/how-to-organise-global-e-commerce-in-a-complex-b2b-environment/","url":"https://cross-border-magazine.com/de/how-to-organise-global-e-commerce-in-a-complex-b2b-environment/","name":"How to organise global e-commerce in a complex B2B environment? - Cross-Border Magazine","isPartOf":{"@id":"https://cross-border-magazine.com/de/#website"},"primaryImageOfPage":{"@id":"https://cross-border-magazine.com/de/how-to-organise-global-e-commerce-in-a-complex-b2b-environment/#primaryimage"},"image":{"@id":"https://cross-border-magazine.com/de/how-to-organise-global-e-commerce-in-a-complex-b2b-environment/#primaryimage"},"thumbnailUrl":"https://cross-border-magazine.com/wp-content/uploads/2020/12/Webinar_Intershop_300x250.jpg","datePublished":"2020-12-03T15:58:09+00:00","dateModified":"2022-05-30T12:11:39+00:00","description":"We invite you to a B2B expert panel of commerce leaders from manufacturers such as Atlas Copco, Rockwool and Vanderlande.","breadcrumb":{"@id":"https://cross-border-magazine.com/de/how-to-organise-global-e-commerce-in-a-complex-b2b-environment/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https://cross-border-magazine.com/de/how-to-organise-global-e-commerce-in-a-complex-b2b-environment/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https://cross-border-magazine.com/de/how-to-organise-global-e-commerce-in-a-complex-b2b-environment/#primaryimage","url":"https://cross-border-magazine.com/wp-content/uploads/2020/12/Webinar_Intershop_300x250.jpg","contentUrl":"https://cross-border-magazine.com/wp-content/uploads/2020/12/Webinar_Intershop_300x250.jpg","width":1250,"height":1042},{"@type":"BreadcrumbList","@id":"https://cross-border-magazine.com/de/how-to-organise-global-e-commerce-in-a-complex-b2b-environment/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://cross-border-magazine.com/de/"},{"@type":"ListItem","position":2,"name":"How to organise global e-commerce in a complex B2B environment?"}]},{"@type":"WebSite","@id":"https://cross-border-magazine.com/de/#website","url":"https://cross-border-magazine.com/de/","name":"Cross-Border Magazine","description":"Platform for cross-border e-commerce","publisher":{"@id":"https://cross-border-magazine.com/de/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://cross-border-magazine.com/de/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https://cross-border-magazine.com/de/#organization","name":"Cross-Border Magazine","url":"https://cross-border-magazine.com/de/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https://cross-border-magazine.com/de/#/schema/logo/image/","url":"https://cross-border-magazine.com/wp-content/uploads/2026/07/cbm-logo-2024-white-black-background.png","contentUrl":"https://cross-border-magazine.com/wp-content/uploads/2026/07/cbm-logo-2024-white-black-background.png","width":686,"height":242,"caption":"Cross-Border Magazine"},"image":{"@id":"https://cross-border-magazine.com/de/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/crossbordermagazine/","https://x.com/CrossBorderMag","https://www.linkedin.com/company/cross-border-magazine"]},{"@type":"Person","@id":"https://cross-border-magazine.com/de/#/schema/person/c7cbf65fff5c5adad7aa8d071010d877","name":"Sanne Leenders","image":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https://secure.gravatar.com/avatar/216a364b164f0293a750de68946c1703e185caff82f8bec7f6a213a9c4989d4f?s=96&d=mm&r=g","url":"https://secure.gravatar.com/avatar/216a364b164f0293a750de68946c1703e185caff82f8bec7f6a213a9c4989d4f?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/216a364b164f0293a750de68946c1703e185caff82f8bec7f6a213a9c4989d4f?s=96&d=mm&r=g","caption":"Sanne Leenders"},"url":"https://cross-border-magazine.com/de/author/s-leenders/"}]}},"_links":{"self":[{"href":"https://cross-border-magazine.com/de/wp-json/wp/v2/posts/6334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https://cross-border-magazine.com/de/wp-json/wp/v2/posts"}],"about":[{"href":"https://cross-border-magazine.com/de/wp-json/wp/v2/types/post"}],"author":[{"embeddable":true,"href":"https://cross-border-magazine.com/de/wp-json/wp/v2/users/8"}],"replies":[{"embeddable":true,"href":"https://cross-border-magazine.com/de/wp-json/wp/v2/comments?post=6334"}],"version-history":[{"count":3,"href":"https://cross-border-magazine.com/de/wp-json/wp/v2/posts/6334/revisions"}],"predecessor-version":[{"id":6345,"href":"https://cross-border-magazine.com/de/wp-json/wp/v2/posts/6334/revisions/6345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https://cross-border-magazine.com/de/wp-json/wp/v2/media/6335"}],"wp:attachment":[{"href":"https://cross-border-magazine.com/de/wp-json/wp/v2/media?parent=6334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://cross-border-magazine.com/de/wp-json/wp/v2/categories?post=6334"},{"taxonomy":"post_tag","embeddable":true,"href":"https://cross-border-magazine.com/de/wp-json/wp/v2/tags?post=6334"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}