{"id":6950,"date":"2021-06-16T12:26:43","date_gmt":"2021-06-16T10:26:43","guid":{"rendered":"https://cross-border-magazine.com/de/?p=6950"},"modified":"2022-05-30T14:15:17","modified_gmt":"2022-05-30T12:15:17","slug":"74-of-europeans-will-continue-online-shopping","status":"publish","type":"post","link":"https://cross-border-magazine.com/de/74-of-europeans-will-continue-online-shopping/","title":{"rendered":"74% of Europeans will continue online shopping"},"content":{"rendered":"\n
\"online
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Three in four European consumers (74%) say they will stick to their COVID-19 online shopping levels. This means that they will not reduce their e-commerce activities now that they can shop offline again. Therefore, it looks like the shift to e-commerce is here to stay, according to EcommerceNews Europe.

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During the lockdowns of last year, 96% of consumers in Europe shopped online. That is up from 60% one year earlier. Moreover, it looks like the shift to online shopping is here to stay. This is because 74% of consumers say they have no intention to significantly reduce their online shopping now that they can access the main street shops again.

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Surge in cross-border payments
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The New State of Retail report from Checkout.com surveyed over 10,000 consumers and 500 online retailers. One of the key findings is that 43% of retailers said they were not prepared for last year’s surge in cross-border payments across Europe. They did not have the necessary payment methods in place to capture the demand from new markets within Europe. This resulted in lost revenue.

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High demand for new payment methods
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At the same time, 80% of consumers expect to pay using new payment methods such as Buy Now Pay Later, crypto, and digital wallets. In addition, 30% say they now actively want to try new payment methods based on their digital payment experiences last year. Moreover, one in eight consumers used a new digital payment method for the first time.

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Localization issues
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The report also takes a look at opportunities for online retailers. Laser-localized payments should lead to an optimized revenue, but there are still some localization performance pain points. For example, 74 % of online retailers do not offer all payment pages in the local language. Furthermore, two in three retailers do notoffer local payment methods in every country they serve.

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In addition to that, 83% of e-commerce merchants are without direct access to a local acquirer in every key market that they operate within. Ultimately, this can negatively impact approval rates.

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Three in four European consumers (74%) say they will stick to their COVID-19 online shopping levels. This means that they will not reduce their e-commerce activities now that they can...

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