{"id":7000,"date":"2021-07-02T10:19:53","date_gmt":"2021-07-02T08:19:53","guid":{"rendered":"https://cross-border-magazine.com/de/?p=7000"},"modified":"2022-05-30T14:15:34","modified_gmt":"2022-05-30T12:15:34","slug":"67-of-europeans-shopping-online-want-to-be-inspired","status":"publish","type":"post","link":"https://cross-border-magazine.com/de/67-of-europeans-shopping-online-want-to-be-inspired/","title":{"rendered":"67% of Europeans shopping online want to be inspired"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><a href=\"https://cross-border-magazine.com/wp-content/uploads/2020/04/pexels-photo.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https://cross-border-magazine.com/wp-content/uploads/2020/04/pexels-photo-1024x682.jpg\" alt=\"inspired\" class=\"wp-image-5717\" width=\"300\" height=\"235\"/></a></figure></div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A majority of consumers (67%) in Europe want to be inspired when browsing e-commerce websites online. However, according to consumers, many online stores are not that inspirational. That lack of inspiration is a barrier against purchasing products from them. As a matter of fact, only 29% of consumers in Europe say online retailer stores inspire them, according to <a href=\"https://ecommercenews.eu/67-of-europeans-want-to-be-inspired-when-shopping-online/\" target=\"_blank\" rel=\"noreferrer noopener\">Ecommerce News</a>. Moreover, 57% claim a lack of inspiration or a poor shopping experience is a barrier against buying products from these online shops.</strong></p>\n\n\n\n<h6 class=\"wp-block-heading\">Understanding the full buying journey</h6>\n\n\n\n<p class=\"wp-block-paragraph\">These results are displayed in a study from iPaper and Epinion. According to the study, retailers should identify how offline shopper behavior can be transformed online. Retailers need to understand the full buying journey of online shoppers. In addition, Instead of the small percentage looking to buy they need to create inspirational content targeting the majority of browsing shoppers.</p>\n\n\n\n<h6 class=\"wp-block-heading\">Showing off the product is not enough</h6>\n\n\n\n<p class=\"wp-block-paragraph\">According to Jesper Lykke Nielsen, Director Digital Business at Epinion, the report shows that simply showing off the product is not enough. As a retailer it is necessary to inspire online shoppers. True inspiration should be built on emotional engagement and a personalized shopping experience. By focusing on these two pillars, <a href=\"https://cross-border-magazine.com/de/?s=retailers\" target=\"_blank\" rel=\"noreferrer noopener\">retailers</a> can drive long-term customer loyalty.</p>\n\n\n\n<h6 class=\"wp-block-heading\">Amazon is the market leader when it comes to being inspired</h6>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to e-commerce websites that deliver online inspiration, 51% of shoppers call <a href=\"https://cross-border-magazine.com/de/?s=amazon\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon</a> the market leader. The <a href=\"https://cross-border-magazine.com/de/?s=e-commerce\" target=\"_blank\" rel=\"noreferrer noopener\">e-commerce</a> giant is also a preferred destination for product search and purchases. Six in ten shoppers use Amazon to buy products. This is compared to only 24% who use online shops.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon is quite efficient at functional inspiration. However, it does not appeal to the consumers' emotions. Therefore, online retailers can still compete with Amazon by focusing more on emotional inspiration. Retailers can connect with shoppers on an emotional level and increase shopper loyalty. This is possible by building online platforms designed to inspire and communicate unique brand stories.</p>\n","protected":false},"excerpt":{"rendered":"<p>A majority of consumers (67%) in Europe want to be inspired when browsing e-commerce websites online. However, according to consumers, many online stores are not that inspirational. That lack of...</p>\n","protected":false},"author":8,"featured_media":5717,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[792],"tags":[],"class_list":["post-7000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https://yoast.com/product/yoast-seo-wordpress/ -->\n<title>67% of Europeans shopping online want to be inspired - Cross-Border Magazine</title>\n<meta name=\"description\" content=\"A majority of consumers want to be inspired when browsing websites online, the lack of inspiration is a barrier against buying products.\" />\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n<link rel=\"canonical\" href=\"https://cross-border-magazine.com/de/67-of-europeans-shopping-online-want-to-be-inspired/\" />\n<meta name=\"twitter:label1\" content=\"Written by\" />\n\t<meta name=\"twitter:data1\" content=\"Sanne Leenders\" />\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\/\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/67-of-europeans-shopping-online-want-to-be-inspired\\/#article\",\"isPartOf\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/67-of-europeans-shopping-online-want-to-be-inspired\\/\"},\"author\":{\"name\":\"Sanne Leenders\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#\\/schema\\/person\\/c7cbf65fff5c5adad7aa8d071010d877\"},\"headline\":\"67% of Europeans shopping online want to be inspired\",\"datePublished\":\"2021-07-02T08:19:53+00:00\",\"dateModified\":\"2022-05-30T12:15:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/67-of-europeans-shopping-online-want-to-be-inspired\\/\"},\"wordCount\":332,\"publisher\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#organization\"},\"image\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/67-of-europeans-shopping-online-want-to-be-inspired\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\/\\/cross-border-magazine.com\\/wp-content\\/uploads\\/2020\\/04\\/pexels-photo.jpg\",\"articleSection\":[\"Trends\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/67-of-europeans-shopping-online-want-to-be-inspired\\/\",\"url\":\"https:\\/\\/cross-border-magazine.com\\/67-of-europeans-shopping-online-want-to-be-inspired\\/\",\"name\":\"67% of Europeans shopping online want to be inspired - 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