{"id":7224,"date":"2021-10-04T13:21:47","date_gmt":"2021-10-04T11:21:47","guid":{"rendered":"https://cross-border-magazine.com/de/?p=7224"},"modified":"2022-05-30T14:17:30","modified_gmt":"2022-05-30T12:17:30","slug":"half-of-online-shoppers-buy-cross-border","status":"publish","type":"post","link":"https://cross-border-magazine.com/de/half-of-online-shoppers-buy-cross-border/","title":{"rendered":"Half of online shoppers buy cross-border"},"content":{"rendered":"\n
\"cross-border\"
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Because of the COVID-19 pandemic, more and more consumers find their way to online stores. It has encouraged consumers to buy from retailers they have never ordered from before. Ultimately, this has made cross-border shopping grow exponentially. Up to 55% of online shoppers from around the world are open to buying holiday gifts from other countries than their own.

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There has been an increased willingness among shoppers to buy from other countries. This is due to the online purchasing growing exponentially since the start of the pandemic last year.

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For retailers and direct-to-consumer companies to realize the true potential of overseas gift sales during the festive shopping season, there are some clear issues to address.

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Consumers fear that orders will not arrive in time
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There are five learnings for e-commerce brands that want to take advantage of cross-border sales during the festive season. Though consumers are interested in buying elsewhere, almost half (48%) of them are also concerned that their cross-order purchases will not arrive in time. Up to 69 % of said that access to online tracking could convince them to place a cross-border order.

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Online cross-border sellers should also give an estimated delivery time in their website. This would be a factor in the purchasing decision of 69% of consumers, helping them overcome worries about the order not arriving in time.

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69% want an easy return process
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There are issues that most online retailers will probably already be familiar with. Consumers want an easy return process (69%). Even when it is a cross-border purchase. Being clear un upfront about delivery costs and any taxes would also impact the consumer’s decision to buy from another country (61%).

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Online sellers that are not clear about these additional costs could receive negative reviews. Ultimately, this results in lower conversion. Lastly, 60% of consumers think that holiday sales or promotions would influence them to buy from a company overseas.

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Because of the COVID-19 pandemic, more and more consumers find their way to online stores. It has encouraged consumers to buy from retailers they have never ordered from before. Ultimately,...

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