{"id":8963,"date":"2022-10-05T14:21:04","date_gmt":"2022-10-05T12:21:04","guid":{"rendered":"https://cross-border-magazine.com/de/?p=8963"},"modified":"2022-10-05T14:28:00","modified_gmt":"2022-10-05T12:28:00","slug":"how-to-turn-online-shoppers-into-happy-returning-customers","status":"publish","type":"post","link":"https://cross-border-magazine.com/de/how-to-turn-online-shoppers-into-happy-returning-customers/","title":{"rendered":"How to turn online shoppers, into happy returning customers!"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><a href=\"https://cross-border-magazine.com/wp-content/uploads/2022/10/happycustomer.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"924\" height=\"485\" src=\"https://cross-border-magazine.com/wp-content/uploads/2022/10/happycustomer.jpg\" alt=\"\" class=\"wp-image-8964\" srcset=\"https://cross-border-magazine.com/wp-content/uploads/2022/10/happycustomer.jpg 924w, https://cross-border-magazine.com/wp-content/uploads/2022/10/happycustomer-300x157.jpg 300w, https://cross-border-magazine.com/wp-content/uploads/2022/10/happycustomer-768x403.jpg 768w, https://cross-border-magazine.com/wp-content/uploads/2022/10/happycustomer-780x409.jpg 780w\" sizes=\"auto, (max-width: 924px) 100vw, 924px\" /></a></figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>By Ruud den Rooijen / Salesupply</strong> - It is an often heard question. Webstores spend large parts of their budgets on acquiring traffic and on converting these first-time visitors into first-time buyers. With <strong>steadily increasing acquisition costs</strong>, this strategy only becomes viable in the long term when you manage to <strong>convert these buyers into repeat customers.</strong></p>\n\n\n\n<p class=\"wp-block-paragraph\">Together with our friends at Retail Rocket we have created <strong><a href=\"https://salesupplymarketing.ac-page.com/customerserviceai-basedretentionmanagement\" target=\"_blank\" rel=\"noreferrer noopener\">an ebook explaining what to do to create repeat customers.</a></strong></p>\n\n\n\n<p class=\"wp-block-paragraph\">The two key elements to creating repeat customers are:</p>\n\n\n\n<ul class=\"wp-block-list\"><li>Provide accessible, personal customer service</li><li>Use AI retention management software&nbsp;</li></ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Customer support - don’t hide behind technology</strong></h2>\n\n\n\n<p class=\"wp-block-paragraph\">More and more online stores decide to start with having a fast and cheap tool to take care of their customer service, <strong>it is easier and more budget-friendly than setting up a customer service team.</strong> At least that is what it often seems like in the beginning. </p>\n\n\n\n<p class=\"wp-block-paragraph\">The impact of not offering clients the possibility to talk to an agent is often underestimated.&nbsp;89% of customers have stopped doing business with companies after experiencing poor customer service. </p>\n\n\n\n<p class=\"wp-block-paragraph\">Salesupply and Retail Rocket e-book points out clearly the fact that: Online shoppers <strong>always want to feel recognized</strong> (especially if they are frequent shoppers.)</p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, a<span style=\"font-size: revert; color: initial;\">ccording to a HubSpot survey, <strong>68% of respondents said they would pay more for a product</strong> from a company <strong>with a strong record of good&nbsp;</strong></span><a style=\"font-size: revert;\" href=\"https://www.salesupply.com/call-center\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>customer service</strong></a><span style=\"font-size: revert; color: initial;\"><strong>. </strong></span></p>\n\n\n\n<p class=\"wp-block-paragraph\">According to a HubSpot survey, 68% of respondents said they would pay more for a product from a company with a strong record of good&nbsp;<a href=\"https://www.salesupply.com/call-center\" target=\"_blank\" rel=\"noreferrer noopener\">customer service</a>. </p>\n\n\n\n<p class=\"wp-block-paragraph\">Moreover, if a company offers outstanding customer service, <strong>78% of consumers will do business with them again after a mistake. </strong></p>\n\n\n\n<p class=\"wp-block-paragraph\">So customers are likely<strong> to remain loyal, even if an issue crops up.</strong> This is a testament to the importance of providing excellent customer service and how customer service is directly linked to customer retention.</p>\n\n\n\n<p class=\"wp-block-paragraph\">In the ebook, the authors make a case for the combination of these <strong>new technologies </strong>and the so important <strong>human factor</strong> of customer service to create <strong>the perfect service team.</strong></p>\n\n\n\n<p class=\"wp-block-paragraph\">🔥Download the complete ebook today <strong><a href=\"https://salesupplymarketing.ac-page.com/customerserviceai-basedretentionmanagement?test=true\" target=\"_blank\" rel=\"noreferrer noopener\">for free here!</a></strong>🔥</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https://cross-border-magazine.com/wp-content/uploads/2022/10/customersatisfaction.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"924\" height=\"485\" src=\"https://cross-border-magazine.com/wp-content/uploads/2022/10/customersatisfaction.jpg\" alt=\"\" class=\"wp-image-8965\" srcset=\"https://cross-border-magazine.com/wp-content/uploads/2022/10/customersatisfaction.jpg 924w, https://cross-border-magazine.com/wp-content/uploads/2022/10/customersatisfaction-300x157.jpg 300w, https://cross-border-magazine.com/wp-content/uploads/2022/10/customersatisfaction-768x403.jpg 768w, https://cross-border-magazine.com/wp-content/uploads/2022/10/customersatisfaction-780x409.jpg 780w\" sizes=\"auto, (max-width: 924px) 100vw, 924px\" /></a></figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>AI retention management - a vital element in e-commerce</strong></h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nowadays retention management strives to create a<strong> unique and valuable customer experience</strong> that will keep people coming back. </p>\n\n\n\n<p class=\"wp-block-paragraph\">This can be done through things like <strong>personalization</strong>,&nbsp;providing exclusive content or deals, and offering a level of convenience and&nbsp;accessibility that is hard to find elsewhere.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">Simple examples of AI automation include push notifications, triggered emails, recommended products, and personalized offers—basically anything to individualize the customer experience.</p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Automation also allows you to use predictive analytics to recommend future purchases</strong> based on customer preferences, behavior, and previous orders. </p>\n\n\n\n<p class=\"wp-block-paragraph\">This helps to improve customer satisfaction and<strong> keeps them coming back for more</strong>.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Combining the powers of customer service and AI-based retention tactics, you&nbsp;can build a flywheel and keep it spinning forever while creating an <strong>exceptional&nbsp;customer experience at every touchpoint.&nbsp;</strong></p>\n\n\n\n<p class=\"wp-block-paragraph\">🔥Don’t wait any longer,<a href=\"https://salesupplymarketing.ac-page.com/customerserviceai-basedretentionmanagement?test=true\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>download the ebook today.</strong></a>🔥</p>\n","protected":false},"excerpt":{"rendered":"<p>By Ruud den Rooijen / Salesupply - It is an often heard question. Webstores spend large parts of their budgets on acquiring traffic and on converting these first-time visitors into...</p>\n","protected":false},"author":10,"featured_media":8964,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[809,638],"tags":[98,287,202,83,128,321,144],"class_list":["post-8963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","category-salesupply","tag-cross-border","tag-customer-care","tag-e-commerce","tag-europe","tag-logistics","tag-online-shopping","tag-salesupply"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https://yoast.com/product/yoast-seo-wordpress/ -->\n<title>How to turn online shoppers, into happy returning customers! - Cross-Border Magazine</title>\n<meta name=\"description\" content=\"Traffic is not enough, any successful brand or e-commerce needs happy returning customers to compensate for the ever-rising acquisition costs.\" />\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n<link rel=\"canonical\" href=\"https://cross-border-magazine.com/de/how-to-turn-online-shoppers-into-happy-returning-customers/\" />\n<meta name=\"twitter:label1\" content=\"Written by\" />\n\t<meta name=\"twitter:data1\" content=\"Frank Calviño\" />\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\/\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/how-to-turn-online-shoppers-into-happy-returning-customers\\/#article\",\"isPartOf\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/how-to-turn-online-shoppers-into-happy-returning-customers\\/\"},\"author\":{\"name\":\"Frank Calviño\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#\\/schema\\/person\\/b6cd94aac4c53b0caeca4b3424fae960\"},\"headline\":\"How to turn online shoppers, into happy returning customers!\",\"datePublished\":\"2022-10-05T12:21:04+00:00\",\"dateModified\":\"2022-10-05T12:28:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/how-to-turn-online-shoppers-into-happy-returning-customers\\/\"},\"wordCount\":514,\"publisher\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#organization\"},\"image\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/how-to-turn-online-shoppers-into-happy-returning-customers\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\/\\/cross-border-magazine.com\\/wp-content\\/uploads\\/2022\\/10\\/happycustomer.jpg\",\"keywords\":[\"cross-border\",\"customer care\",\"e-commerce\",\"Europe\",\"logistics\",\"online shopping\",\"Salesupply\"],\"articleSection\":[\"Insights\",\"Salesupply\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/how-to-turn-online-shoppers-into-happy-returning-customers\\/\",\"url\":\"https:\\/\\/cross-border-magazine.com\\/how-to-turn-online-shoppers-into-happy-returning-customers\\/\",\"name\":\"How to turn online shoppers, into happy returning customers! - Cross-Border Magazine\",\"isPartOf\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/how-to-turn-online-shoppers-into-happy-returning-customers\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/how-to-turn-online-shoppers-into-happy-returning-customers\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\/\\/cross-border-magazine.com\\/wp-content\\/uploads\\/2022\\/10\\/happycustomer.jpg\",\"datePublished\":\"2022-10-05T12:21:04+00:00\",\"dateModified\":\"2022-10-05T12:28:00+00:00\",\"description\":\"Traffic is not enough, any successful brand or e-commerce needs happy returning customers to compensate for the ever-rising acquisition costs.\",\"breadcrumb\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/how-to-turn-online-shoppers-into-happy-returning-customers\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\/\\/cross-border-magazine.com\\/how-to-turn-online-shoppers-into-happy-returning-customers\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/how-to-turn-online-shoppers-into-happy-returning-customers\\/#primaryimage\",\"url\":\"https:\\/\\/cross-border-magazine.com\\/wp-content\\/uploads\\/2022\\/10\\/happycustomer.jpg\",\"contentUrl\":\"https:\\/\\/cross-border-magazine.com\\/wp-content\\/uploads\\/2022\\/10\\/happycustomer.jpg\",\"width\":924,\"height\":485},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/how-to-turn-online-shoppers-into-happy-returning-customers\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\/\\/cross-border-magazine.com\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to turn online shoppers, into happy returning customers!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#website\",\"url\":\"https:\\/\\/cross-border-magazine.com\\/\",\"name\":\"Cross-Border Magazine\",\"description\":\"Platform for cross-border e-commerce\",\"publisher\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\/\\/cross-border-magazine.com\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#organization\",\"name\":\"Cross-Border Magazine\",\"url\":\"https:\\/\\/cross-border-magazine.com\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#\\/schema\\/logo\\/image\\/\",\"url\":\"https:\\/\\/cross-border-magazine.com\\/wp-content\\/uploads\\/2026\\/07\\/cbm-logo-2024-white-black-background.png\",\"contentUrl\":\"https:\\/\\/cross-border-magazine.com\\/wp-content\\/uploads\\/2026\\/07\\/cbm-logo-2024-white-black-background.png\",\"width\":686,\"height\":242,\"caption\":\"Cross-Border Magazine\"},\"image\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#\\/schema\\/logo\\/image\\/\"},\"sameAs\":[\"https:\\/\\/www.facebook.com\\/crossbordermagazine\\/\",\"https:\\/\\/x.com\\/CrossBorderMag\",\"https:\\/\\/www.linkedin.com\\/company\\/cross-border-magazine\"]},{\"@type\":\"Person\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#\\/schema\\/person\\/b6cd94aac4c53b0caeca4b3424fae960\",\"name\":\"Frank Calviño\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\/\\/secure.gravatar.com\\/avatar\\/8a5ea6a63bee300c6feecc2f4f4f11241bdbe29463b8a9c3b000fbc38b9c821b?s=96&d=mm&r=g\",\"url\":\"https:\\/\\/secure.gravatar.com\\/avatar\\/8a5ea6a63bee300c6feecc2f4f4f11241bdbe29463b8a9c3b000fbc38b9c821b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\/\\/secure.gravatar.com\\/avatar\\/8a5ea6a63bee300c6feecc2f4f4f11241bdbe29463b8a9c3b000fbc38b9c821b?s=96&d=mm&r=g\",\"caption\":\"Frank Calviño\"},\"url\":\"https:\\/\\/cross-border-magazine.com\\/author\\/f-calvino\\/\"}]}</script>\n<!-- / Yoast SEO plugin. -->","yoast_head_json":{"title":"Wie man Online-Käufer in zufriedene, wiederkehrende Kunden verwandelt! - Cross-Border Magazine","description":"Traffic is not enough, any successful brand or e-commerce needs happy returning customers to compensate for the ever-rising acquisition costs.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https://cross-border-magazine.com/de/how-to-turn-online-shoppers-into-happy-returning-customers/","twitter_misc":{"Written by":"Frank Calviño","Est. reading time":"3 minutes"},"schema":{"@context":"https://schema.org","@graph":[{"@type":"Article","@id":"https://cross-border-magazine.com/de/how-to-turn-online-shoppers-into-happy-returning-customers/#article","isPartOf":{"@id":"https://cross-border-magazine.com/de/how-to-turn-online-shoppers-into-happy-returning-customers/"},"author":{"name":"Frank Calviño","@id":"https://cross-border-magazine.com/de/#/schema/person/b6cd94aac4c53b0caeca4b3424fae960"},"headline":"How to turn online shoppers, into happy returning customers!","datePublished":"2022-10-05T12:21:04+00:00","dateModified":"2022-10-05T12:28:00+00:00","mainEntityOfPage":{"@id":"https://cross-border-magazine.com/de/how-to-turn-online-shoppers-into-happy-returning-customers/"},"wordCount":514,"publisher":{"@id":"https://cross-border-magazine.com/de/#organization"},"image":{"@id":"https://cross-border-magazine.com/de/how-to-turn-online-shoppers-into-happy-returning-customers/#primaryimage"},"thumbnailUrl":"https://cross-border-magazine.com/wp-content/uploads/2022/10/happycustomer.jpg","keywords":["cross-border","customer care","e-commerce","Europe","logistics","online shopping","Salesupply"],"articleSection":["Insights","Salesupply"],"inLanguage":"de-DE"},{"@type":"WebPage","@id":"https://cross-border-magazine.com/de/how-to-turn-online-shoppers-into-happy-returning-customers/","url":"https://cross-border-magazine.com/de/how-to-turn-online-shoppers-into-happy-returning-customers/","name":"How to turn online shoppers, into happy returning customers! - Cross-Border Magazine","isPartOf":{"@id":"https://cross-border-magazine.com/de/#website"},"primaryImageOfPage":{"@id":"https://cross-border-magazine.com/de/how-to-turn-online-shoppers-into-happy-returning-customers/#primaryimage"},"image":{"@id":"https://cross-border-magazine.com/de/how-to-turn-online-shoppers-into-happy-returning-customers/#primaryimage"},"thumbnailUrl":"https://cross-border-magazine.com/wp-content/uploads/2022/10/happycustomer.jpg","datePublished":"2022-10-05T12:21:04+00:00","dateModified":"2022-10-05T12:28:00+00:00","description":"Traffic is not enough, any successful brand or e-commerce needs happy returning customers to compensate for the ever-rising acquisition costs.","breadcrumb":{"@id":"https://cross-border-magazine.com/de/how-to-turn-online-shoppers-into-happy-returning-customers/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https://cross-border-magazine.com/de/how-to-turn-online-shoppers-into-happy-returning-customers/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https://cross-border-magazine.com/de/how-to-turn-online-shoppers-into-happy-returning-customers/#primaryimage","url":"https://cross-border-magazine.com/wp-content/uploads/2022/10/happycustomer.jpg","contentUrl":"https://cross-border-magazine.com/wp-content/uploads/2022/10/happycustomer.jpg","width":924,"height":485},{"@type":"BreadcrumbList","@id":"https://cross-border-magazine.com/de/how-to-turn-online-shoppers-into-happy-returning-customers/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://cross-border-magazine.com/de/"},{"@type":"ListItem","position":2,"name":"How to turn online shoppers, into happy returning customers!"}]},{"@type":"WebSite","@id":"https://cross-border-magazine.com/de/#website","url":"https://cross-border-magazine.com/de/","name":"Cross-Border Magazine","description":"Platform for cross-border e-commerce","publisher":{"@id":"https://cross-border-magazine.com/de/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://cross-border-magazine.com/de/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https://cross-border-magazine.com/de/#organization","name":"Cross-Border Magazine","url":"https://cross-border-magazine.com/de/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https://cross-border-magazine.com/de/#/schema/logo/image/","url":"https://cross-border-magazine.com/wp-content/uploads/2026/07/cbm-logo-2024-white-black-background.png","contentUrl":"https://cross-border-magazine.com/wp-content/uploads/2026/07/cbm-logo-2024-white-black-background.png","width":686,"height":242,"caption":"Cross-Border Magazine"},"image":{"@id":"https://cross-border-magazine.com/de/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/crossbordermagazine/","https://x.com/CrossBorderMag","https://www.linkedin.com/company/cross-border-magazine"]},{"@type":"Person","@id":"https://cross-border-magazine.com/de/#/schema/person/b6cd94aac4c53b0caeca4b3424fae960","name":"Frank Calviño","image":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https://secure.gravatar.com/avatar/8a5ea6a63bee300c6feecc2f4f4f11241bdbe29463b8a9c3b000fbc38b9c821b?s=96&d=mm&r=g","url":"https://secure.gravatar.com/avatar/8a5ea6a63bee300c6feecc2f4f4f11241bdbe29463b8a9c3b000fbc38b9c821b?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/8a5ea6a63bee300c6feecc2f4f4f11241bdbe29463b8a9c3b000fbc38b9c821b?s=96&d=mm&r=g","caption":"Frank Calviño"},"url":"https://cross-border-magazine.com/de/author/f-calvino/"}]}},"_links":{"self":[{"href":"https://cross-border-magazine.com/de/wp-json/wp/v2/posts/8963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https://cross-border-magazine.com/de/wp-json/wp/v2/posts"}],"about":[{"href":"https://cross-border-magazine.com/de/wp-json/wp/v2/types/post"}],"author":[{"embeddable":true,"href":"https://cross-border-magazine.com/de/wp-json/wp/v2/users/10"}],"replies":[{"embeddable":true,"href":"https://cross-border-magazine.com/de/wp-json/wp/v2/comments?post=8963"}],"version-history":[{"count":2,"href":"https://cross-border-magazine.com/de/wp-json/wp/v2/posts/8963/revisions"}],"predecessor-version":[{"id":8967,"href":"https://cross-border-magazine.com/de/wp-json/wp/v2/posts/8963/revisions/8967"}],"wp:featuredmedia":[{"embeddable":true,"href":"https://cross-border-magazine.com/de/wp-json/wp/v2/media/8964"}],"wp:attachment":[{"href":"https://cross-border-magazine.com/de/wp-json/wp/v2/media?parent=8963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://cross-border-magazine.com/de/wp-json/wp/v2/categories?post=8963"},{"taxonomy":"post_tag","embeddable":true,"href":"https://cross-border-magazine.com/de/wp-json/wp/v2/tags?post=8963"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}