The COVID-19 outbreak caused online spending to increase by almost 25% in Poland. This year could bring significantly better results, many sectors are just discovering the advantages of selling online.
Increase of e-commerce share
According to statistical data collected by Statista, in 2020 Poles spent almost $12 billion on the main categories – clothing, electronics, furniture, food and cosmetics, and toys and accessories. It was previously reported that the share of e-commerce in retail sales has increased significantly. The expected 8% is still little compared to Western economies. These economies currently reach the level of around 20%. The e-commerce charge will not end until we reach a similar value. The COVID-19 outbreak accelerated this process by disrupting the natural pace of growth.
Last year, approximately 11,000 new e-commerce websites and online stores were launched in Poland. Currently, nearly 80% of internet users in Poland make online purchases. E-commerce in Poland mainly consists of small and medium-sized companies. Their sales are estimated at almost €22 billion.
Companies are investing in e-commerce
Companies are investing more into e-commerce in order to improve the online shopping experience of the consumers. In addition, these companies also want to keep buyers who have convinced themselves to e-shopping during lockdowns and replaced their previous shopping habits in brick-and-mortar stores.
In many industries, there is still a lot of space to improve purchasing processes, introduce modern technologies, improve the quality of customer service, implement modern and convenient forms of payment and efficient logistics processes. These investments will keep new customers acquired during COVID-19 and attract more.
Currently, rumors say Amazon is working hard to launch a dedicated marketplace in Poland. The arrival of Amazon in the Eastern European country would be quite interesting. However, at the moment, Polish consumers can shop through Amazon Germany, which even has a Polish language version.