In the guide, you will discover how proper planning and a solid localization strategy help you to overcome complexity and contain costs, so you can speed time to market with a global web presence that’s worthy of your brand. This free eBook is packed with best practices from scores of localization experts who have also provided practical, actionable advice to help you successfully execute a multilingual translation and localization project.

Learn how to plan and execute a website translation strategy with actionable, unbiased advice from over 40 website translation professionals. Get best practices and proven strategies to increase efficiencies, reduce complexity, and speed time to market.

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· What neural MT is and how it has developed
· How Neural MT advancements will increase translation efficiency
· The role other language technologies will play in the translation process

The post Neural MT: What it is, and how it impacts translation efficiency appeared first on Cross-Border Magazine.

The ever-increasing transparency of online shopping and procurement has put more power in the hands of buyers than ever, for consumers and procurement professionals alike. Customer journeys have become extremely fragmented and less foreseeable, and the omnipresence of mobile devices is tough on brand loyalty as buyers are willing to switch vendors as long as they have trustworthy information about the products they’re about to purchase.

Google coined the phrase Micro-Moments to describe that “intent-rich moment when a person turns to a device to act on a need - to know, go, do, or buy.” Time spans for buying decisions have in many cases been reduced from months and weeks to mere minutes and seconds. The challenge - as well as a much needed solution - is to know what product information your customers want and serve it to them at the exact moment they need it. This can be challenging enough when dealing with only one language for your product information, but add 27 languages in 42 markets and you really need to be on top of your data or see your sales figures plummet as customers no longer trust brands that are misaligned and inconsistent in their communication. They expect you to know what you’re talking about, they expect it now, and they want to hear about it in their local language.

Challenges with multi-lingual content:

• Time-consuming content creation process
• Inconsistent product information
• Expensive to manage
• Resource-intensive manual work

inRiver and Lionbridge have developed a joint solution for global enterprises to streamline their management of multi-lingual product information. The inRiver Product Marketing Cloud connects with Lionbridge Freeway to enable full automation of the translation and localization process, ensuring a consistent message across all channels, in all languages, on every market. This webinar will highlight some key benefits of integrating the translation process into your PIM system, explaining how to set up an automated workflow, building on best-practice solutions for handling your localized product information.

Register now!

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Date:                Wed 3 May 2017

Time:                2pm – 3pm GMT

 Speakers:         Lionbridge Subject Matter Experts

Aoife McIlraith, Director of Global Search and Marketing

Brendan Walsh, EMEA SEO and SEM Manager

In this webinar, you will:

1. Understand why geo-targeting is important to your customers, conversion rates and your online success
2. Learn how to prevent undue competition with your own websites, maximise indexed pages, and eliminate duplicate content errors
3. Discover real world examples of the ‘dos & don’ts’ involved with international SEO

Register here

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This 138-page ebook is packed with best practices from scores of localization experts who’ve also provided practical, actionable advice to help you successfully execute a multilingual translation and localization project. The eBook The Definitive Guide to Website Translation demystifies translation and localization help you to more easily and efficiently expand into global markets—and increase service in existing ones.

Download FREE eBook

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The cross-border ecommerce market is expected to more than double within the next five years, reaching $424 billion by 2021. In response, more and more businesses are stepping up their international strategies to increase visibility and sales in new markets. Localization is a necessary step for growth, but where do you start? In a handbook called Guide to cross-border localization written by Salesupply  in conjunction with gengo, both expert companies  help you lay the groundwork for a successful international strategy.

In order to meet the expectations of your visitors, translation of all your content is not enough. Localizing your online shop has many evident advantages for sellers: Localization drives engagement. It increases organic traffic, makes advertising easier and cheaper and increases the overall relevancy of a webshop. But does it really drive sales? The answer is yes. A localized website requires more than meets the eye. Selling in multiple markets through various channels, driving local branding while still maintaining a global identity—it’s a  hallenging conundrum that many brands and sellers have to tackle. This is especially true in an age where cross-border selling has shifted from being a retail trend to a part of many companies’ DNA.

The Basics of Localization
Localization aims at making your website functional to users from different geographical locations, countries and cultures. There are many localization decisions you have to make when selling overseas.

Localization embraces (any or all of) the following elements:

• Local conditions: Terms and conditions,
legal requirements
• Translation of contents
• Currency
• Pricing
• Fulfillment
• Customer service
• Address and Phone number
• Local return address
• Local (social) marketing

Levels of Service
Furthermore, you’ll need to choose the level of internationalization that your site will offer. Depending on the level of service you choose, your investment and customer accessibility will vary. The idea behind the internationalization grid is that you decide the level of investment depending on the market performance of the website and other channels in each market. With the grid, you can divide your markets
into four distinct categories that differ in the degree of localization effort. The grid is a dynamic concept; and markets can move up based on their performance.

Level 1:
A fully localized webshop, with a locally embedded
fulfillment system and native customer support, delivery
options and preferred payment methods. This approach
is viable for markets with huge potential or that show
steady growth.

Level 2:
A localized website, which is backed by an international
customer service team. Local payment methods and
delivery options are offered.

Level 3:
An English dot-com website backed by an international
customer service team that offers international payment
and delivery options.

Level 4:
A shop at an international marketplace such as Amazon
or eBay. The product catalog is translated, and there is a
native speaking customer service agent available.

Download the Whitepaper here

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