{"id":12428,"date":"2025-10-30T16:50:38","date_gmt":"2025-10-30T15:50:38","guid":{"rendered":"https://cross-border-magazine.com/es/?p=12428"},"modified":"2025-10-30T16:50:41","modified_gmt":"2025-10-30T15:50:41","slug":"olaf-euipo-combating-fake-goods-online","status":"publish","type":"post","link":"https://cross-border-magazine.com/es/olaf-euipo-combating-fake-goods-online/","title":{"rendered":"OLAF &amp; EUIPO Join Global Partners in Combating Fake Goods Online"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https://cross-border-magazine.com/wp-content/uploads/2025/10/crossbordermagazine-header-2025-10-30t164638664.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https://cross-border-magazine.com/wp-content/uploads/2025/10/crossbordermagazine-header-2025-10-30t164638664-1024x576.png\" alt=\"\" class=\"wp-image-12429\" srcset=\"https://cross-border-magazine.com/wp-content/uploads/2025/10/crossbordermagazine-header-2025-10-30t164638664-1024x576.png 1024w, https://cross-border-magazine.com/wp-content/uploads/2025/10/crossbordermagazine-header-2025-10-30t164638664-300x169.png 300w, https://cross-border-magazine.com/wp-content/uploads/2025/10/crossbordermagazine-header-2025-10-30t164638664-768x432.png 768w, https://cross-border-magazine.com/wp-content/uploads/2025/10/crossbordermagazine-header-2025-10-30t164638664-780x439.png 780w, https://cross-border-magazine.com/wp-content/uploads/2025/10/crossbordermagazine-header-2025-10-30t164638664-1190x669.png 1190w, https://cross-border-magazine.com/wp-content/uploads/2025/10/crossbordermagazine-header-2025-10-30t164638664.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" /></a></figure>\n\n\n\n<p class=\"wp-block-paragraph\">The rapid growth of online retail in the European Union has brought enormous opportunities — and equally significant challenges. One of the most pressing issues is the proliferation of counterfeit and substandard goods sold via digital platforms.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">At the heart of the effort to stem this trend lie two key institutions: the European Anti-Fraud Office (OLAF) and the European Union Intellectual Property Office (EUIPO). On 7–8 October 2025, they convened a major international conference in Alicante, Spain, titled <em>“Ordered, counterfeited, unmasked: the global fight against e-commerce fakes”</em>.</p>\n\n\n\n<p class=\"wp-block-paragraph\">This article examines what the conference signified, why the topic is significant for e-commerce stakeholders (particularly in B2B and B2C contexts), and the implications for businesses operating or selling in the EU market.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Happened at the Conference</strong></h2>\n\n\n\n<p class=\"wp-block-paragraph\">The joint OLAF–EUIPO conference brought together over 100 participants, including more than 50 national customs authorities from around the world.</p>\n\n\n\n<p class=\"wp-block-paragraph\">Representatives included law enforcement agencies, e-commerce platforms such as Amazon, Alibaba, Temu, Shopee, and Mercado Libre, as well as payment providers like PayPal, and international bodies like the World Customs Organization (WCO).<br></p>\n\n\n\n<p class=\"wp-block-paragraph\">Topics covered included:</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Trends and case studies in online counterfeiting<br></li>\n\n\n\n<li>Techniques used by counterfeiters to exploit e-commerce channels<br></li>\n\n\n\n<li>Business models and logistics flows of major platforms<br></li>\n\n\n\n<li>Best practices for compliance and prevention of online fake goods<br></li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Key messages from the event</strong></h3>\n\n\n\n<p class=\"wp-block-paragraph\">According to the press release, OLAF’s Acting Director-General, Salla Saastamoinen, emphasised that “Counterfeit toys, medicines and electronics are not harmless bargains — they endanger health and safety.”<br>Moreover, the event marked a shift “from knowledge-sharing to creating the basis for future operational collaboration” among national authorities, customs, platforms, and other stakeholders.</p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why This Matters for E-commerce in the EU</strong></h2>\n\n\n\n<p class=\"wp-block-paragraph\">Counterfeit goods are not just a matter of lost revenue for rights holders; they also pose significant risks to consumer health and safety, for example, through fake electronics, counterfeit medicines, and unauthorized toys.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">The online channel amplifies the risk due to anonymity, international shipping, and rapid turnover. The EU institutions recognise that controlling these flows is more complex than in traditional retail settings.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Regulatory and enforcement pressure increasing</strong></h3>\n\n\n\n<p class=\"wp-block-paragraph\">The gathering signals that the EU is intensifying its enforcement and regulatory posture regarding e-commerce platforms, logistics flows, and imports. Businesses selling cross-border into the EU must anticipate greater scrutiny — from customs, platform compliance obligations, and IP and consumer law regulators.</p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Implications for B2B, B2C and marketplace players</strong></h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For B2C merchants and marketplaces, platforms will need stronger mechanisms to detect, remove, or block fake listings, verify sellers, monitor supply-chain integrity, and cooperate with customs and law enforcement bodies.<br></li>\n\n\n\n<li>For B2B sellers and brands, protecting brand integrity online becomes increasingly challenging, especially when non-EU sellers exploit cross-border flows. Brands must invest in monitoring, enforcement, and partnerships with platforms and authorities.<br></li>\n\n\n\n<li>For logistics and fulfillment providers: The transit of parcels — especially those from non-EU origins — is under increased scrutiny. Customs and border enforcement may tighten controls on low-value parcels, raising potential delays, costs, and compliance burdens.<br></li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Strategic opportunity for compliance-driven service providers</strong></h3>\n\n\n\n<p class=\"wp-block-paragraph\">Companies offering compliance, IP monitoring, customs advisory, platform safety, and logistics integrity services are well-positioned. The increased regulatory and enforcement environment creates a demand for third-party solutions that enable merchants and platforms to stay ahead of risk.</p>\n\n\n\n<p class=\"wp-block-paragraph\">The joint initiative by OLAF and EUIPO marks a significant milestone in the EU’s push to confront the growing threat of counterfeit goods sold online. For e-commerce operators, brands and logistics players in the European market, the message is clear: <strong>the regulatory and enforcement landscape is evolving, and compliance is becoming a competitive differentiator</strong>. Those who proactively adapt their processes, deepen their risk controls and collaborate across stakeholders will be better positioned to succeed in a safer, fairer digital marketplace.</p>\n","protected":false},"excerpt":{"rendered":"<p>The rapid growth of online retail in the European Union has brought enormous opportunities — and equally significant challenges. One of the most pressing issues is the proliferation of counterfeit...</p>\n","protected":false},"author":10,"featured_media":12429,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[98,202,76,1313,882,321],"class_list":["post-12428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-cross-border","tag-e-commerce","tag-eu","tag-fake-goods","tag-laws","tag-online-shopping"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https://yoast.com/product/yoast-seo-wordpress/ -->\n<title>OLAF &amp; EUIPO Join Global Partners in Combating Fake Goods Online - Cross-Border Magazine</title>\n<meta name=\"description\" content=\"The European Anti-Fraud Office (OLAF) and the European Union Intellectual Property Office joined forces to combat fake goods online.\" />\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n<link rel=\"canonical\" href=\"https://cross-border-magazine.com/es/olaf-euipo-combating-fake-goods-online/\" />\n<meta name=\"twitter:label1\" content=\"Written by\" />\n\t<meta name=\"twitter:data1\" content=\"Frank Calviño\" />\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" />\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\/\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/olaf-euipo-combating-fake-goods-online\\/#article\",\"isPartOf\":{\"@id\":\"https:\\/\\/cross-border-magazine.com\\/olaf-euipo-combating-fake-goods-online\\/\"},\"author\":{\"name\":\"Frank Calviño\",\"@id\":\"https:\\/\\/cross-border-magazine.com\\/#\\/schema\\/person\\/b6cd94aac4c53b0caeca4b3424fae960\"},\"headline\":\"OLAF &amp; 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