{"id":4599,"date":"2019-10-08T10:09:54","date_gmt":"2019-10-08T08:09:54","guid":{"rendered":"https://cross-border-magazine.com/es/?p=4599"},"modified":"2022-05-30T14:01:26","modified_gmt":"2022-05-30T12:01:26","slug":"tom-tailor-launches-swiss-online-shop","status":"publish","type":"post","link":"https://cross-border-magazine.com/es/tom-tailor-launches-swiss-online-shop/","title":{"rendered":"Tom Tailor launches Swiss online shop"},"content":{"rendered":"

\"tomtailor\"German fashion manufacturer Tom Tailor launched an online shop in Switzerland (www.tom-tailor.ch). The fashion brand is online already active in more than 20 European countries, including Germany, Spain and Sweden.

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Stefan Wenzel, Global Vice President Digital, says: \"The digital business at Tom Tailor is developing well. In the second quarter alone, we were able to scale our Tom Tailor e-shops above the market at 26%. Switzerland is an attractive online market for us through our wholesale and retail business activities enjoy a high degree of brand awareness.\"

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E-shops combine technology and brand experience
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Since the end of 2017, Tom Tailor has been operating all its digital activities within in-house. The in-house developed e-shops, on the one hand, use technology, for example for personalization, for cross-selling, for intelligent product lists according to user interest and the integration of social media including direct connection to the product catalogue. On the other hand, the e-shops are the reference point for the brand, which is the second focus on the specially developed content, the visual language and thus on the user experience.

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German fashion manufacturer Tom Tailor launched an online shop in Switzerland (www.tom-tailor.ch). The fashion brand is online already active in more than 20 European countries, including Germany, Spain and Sweden....

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