{"id":5878,"date":"2020-07-13T13:02:49","date_gmt":"2020-07-13T11:02:49","guid":{"rendered":"https://cross-border-magazine.com/es/?p=5878"},"modified":"2022-05-30T14:08:55","modified_gmt":"2022-05-30T12:08:55","slug":"e-commerce-europe-e717-billion-in-2020","status":"publish","type":"post","link":"https://cross-border-magazine.com/es/e-commerce-europe-e717-billion-in-2020/","title":{"rendered":"E-commerce Europe: €717 billion in 2020"},"content":{"rendered":"\n
\"e-commerce
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At the end of 2020, the e-commerce in Europe is expected to be worth €717 billion, according to RetailX. This ultimately means an increase of 12.7% compared to last year. However, this growth is somewhat lower than the 14.2% increase of the European e-commerce in 2019.

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The COVID-19 outbreak could have led to a run on online shopping across Europe. However, the full impact of the virus will probably be visible next year.

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Most developed e-commerce market
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The Europe 2020: E-commerce Region Report shows that Western Europe still remains the most developed e-commerce market in Europe. Western Europe accounts for 70% of the total e-commerce value in Europe. In addition, this region also has the highest share of online shoppers (83%).

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The biggest growth
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Parts in Eastern Europe experienced the biggest growth. Both of the e-commerce markets in Romania and Bulgaria increased with 30% last year. This is the highest growth number in all of Europe. However, these countries currently have the lowest share of online shoppers (31% and 29%).

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Spain also experienced a big growth within the e-commerce market with a 29% increase last year. The lowest growth can be found in Belgium and Ireland, with an increase of 7%, Austria (4%) and Iceland (3%).

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Currently, the United Kingdom has the highest share of online shoppers (94%). Other countries within this list are Denmark (86%), Germany (84%), the Netherlands (84%) and Sweden (84%).

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Domestic shopping
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In the Netherlands, consumers prefer to shop at domestic websites (95%). This trend is also noticeable in Poland, where 94% prefer to shop at domestic websites. However, in the smaller countries, such as Malta (96%) and Cyprus (95%), online shoppers mostly shop at foreign e-commerce websites.

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At the end of 2020, the e-commerce in Europe is expected to be worth €717 billion, according to RetailX. This ultimately means an increase of 12.7% compared to last year....

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