{"id":7125,"date":"2021-09-08T10:00:00","date_gmt":"2021-09-08T08:00:00","guid":{"rendered":"https://cross-border-magazine.com/es/?p=7125"},"modified":"2022-05-30T14:16:32","modified_gmt":"2022-05-30T12:16:32","slug":"shopping-app-use-grows-30","status":"publish","type":"post","link":"https://cross-border-magazine.com/es/shopping-app-use-grows-30/","title":{"rendered":"Shopping app use grows 30%"},"content":{"rendered":"\n
\"shopping\"
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Mobile shopping has persisted despite the initial global reopening of stores. This is a promising sign that these growth trends are here to stay. Analyses reveal a 30.1% increase in purchase rates from January 2021 to May 2021 (growing from 15.3% 19.9%). Purchase sizes also spiked, with baskets hitting a high $88 in June 2021. In January 2021 this number was $74. Ultimately, this is a 15.8% increase.

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Consumers flocked to mobile retail amid COVID-19 restrictions. Boosting a years-long trend of increased adoption in the sector. Globally, mobile users spent 49% more time on these apps since January 2020. Reaching nearly 18 million hours spent weekly in April 2021. Regionally, APAC experienced the most significant growth in time spent (54%), followed by the Americas (40%) and Europe and the Middle East (EMEA) (38%).

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Android outperformed iOS
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There was also an Android’s outperformance of iOS in key marketing metrics. In the ongoing “platform wars,” Android shows great promise. Especially in retail. Android users were highly-engaged with shopping apps. Spending a collective 2 billion hours a week on these apps as of May 2021, a 51% increase year-over-year.

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Android’s $2.13 cost-per-install (CPI) was 55% less expensive than the $3.85 of iOS. Meanwhile simultaneously offering a greater install-to-action rate: 16.5%, compared to the 11.3% of iOS.

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A strong and continuous trend
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This era that will be defined by mass adoption of new technologies. And retail apps are reaping the benefit. Over the last five years there has been a strong and continuous trend of consumers racing to these platforms and forming new shopping habits. Continued interest in mobile shopping - even amid physical reopening - suggests that this is not an ephemeral trend but a new normal that will outlast these COVID times.

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Retailers have heavily relied on mobile commerce over the past year to make up for the decrease in in-person purchases. Even as the pandemic restrictions are lifted and stores open to in-person shopping, reports predict that mobile commerce will continue to rise and present a key element for retailers to capitalise on.

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Mobile shopping has persisted despite the initial global reopening of stores. This is a promising sign that these growth trends are here to stay. Analyses reveal a 30.1% increase in...

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