{"id":8949,"date":"2022-10-03T13:48:31","date_gmt":"2022-10-03T11:48:31","guid":{"rendered":"https://cross-border-magazine.com/es/?p=8949"},"modified":"2022-10-03T17:02:48","modified_gmt":"2022-10-03T15:02:48","slug":"kellogs-and-adobe-at-the-irx-2022","status":"publish","type":"post","link":"https://cross-border-magazine.com/es/kellogs-and-adobe-at-the-irx-2022/","title":{"rendered":"Senior executives from Kellogg’s, River Island, and Adobe will be at the IRX 2022!"},"content":{"rendered":"\n
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The latest experts to join the impressive list of speakers at IRX @ DTX+UCX, with CTO, CIO, eCommerce Director, and Head of Solutions Marketing among their titles, reflect how the event’s wide-ranging conference sessions will cover eCommerce in many dimensions, from technology and data to marketing.

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Taking place on 12 & 13 October at London’s ExCeL, the event has recently added presentations by senior executives from Kellogg’s, River Island, Adobe, Bloom & Wild, Salesforce, and Sweaty Betty to those from Mars, BBC, HSBC, Lounge Underwear and Dr. Martens already featuring in its conference program. 

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In addition, former F1 champion Jenson Button will be one of two keynote interviewees along with Pulitzer-nominated journalist Carole Cadwalladr while Georgie Barratt from the Gadget Show will explain how the metaverse will impact the retail landscape. 

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Re-platforming, marketing, and growth

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The sessions have been tailored to address the needs of retail professionals, covering re-platforming, marketing, growth, delivery, customer engagement, omnichannel innovation, and fulfillment.  

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The show is set to bring together thousands of senior tech and digital decision-makers, marketers, eCommerce heads, developers, and architects to explore the rapidly changing landscape and discover new tech, new ways of working, and the very latest in modern commerce. 

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A comprehensive exhibition at IRX will showcase the latest technologies and solutions to transform digital offerings, and improve functionality and customer experience. Retailers can also catch up with their peers through dedicated networking opportunities, curated conversations, and learning.  

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There will also be a complete program of workshops, and practical, training-focused sessions delivered by leading companies in the industry about the latest technologies and how to use them more effectively to drive sales. In addition, boardroom roundtables, created for retail and brand decision-makers and by invitation only, will address topics such as the charge towards headless commerce and driving customer lifetime value with personalization at scale.

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IRX @ DTX+UCX takes place on 12 & 13 October at ExCeL London, just 10 minutes from Liverpool Street on the new Elizabeth Line. 🔥Register – for free – here.🔥  

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#IRX22   

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For further information contact:  Emma Blake: emma.blake@cigroup.co.uk / Chris Lewis: chris.lewis@cigroup.co.uk

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The latest experts to join the impressive list of speakers at IRX @ DTX+UCX, with CTO, CIO, eCommerce Director, and Head of Solutions Marketing among their titles, reflect how the...

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