{"id":9272,"date":"2022-12-09T14:00:00","date_gmt":"2022-12-09T13:00:00","guid":{"rendered":"https://cross-border-magazine.com/es/?p=9272"},"modified":"2022-12-09T16:28:13","modified_gmt":"2022-12-09T15:28:13","slug":"miravia-arrives-in-spain","status":"publish","type":"post","link":"https://cross-border-magazine.com/es/miravia-arrives-in-spain/","title":{"rendered":"Alibaba marketplace Miravia arrives in Spain"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https://cross-border-magazine.com/wp-content/uploads/2022/12/miraviamadrid.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https://cross-border-magazine.com/wp-content/uploads/2022/12/miraviamadrid-1024x576.jpg\" alt=\"\" class=\"wp-image-9273\" srcset=\"https://cross-border-magazine.com/wp-content/uploads/2022/12/miraviamadrid-1024x576.jpg 1024w, https://cross-border-magazine.com/wp-content/uploads/2022/12/miraviamadrid-300x169.jpg 300w, https://cross-border-magazine.com/wp-content/uploads/2022/12/miraviamadrid-768x432.jpg 768w, https://cross-border-magazine.com/wp-content/uploads/2022/12/miraviamadrid-780x439.jpg 780w, https://cross-border-magazine.com/wp-content/uploads/2022/12/miraviamadrid-1190x669.jpg 1190w, https://cross-border-magazine.com/wp-content/uploads/2022/12/miraviamadrid.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" /></a></figure>\n\n\n\n<p class=\"wp-block-paragraph\">Alibaba has launched Miravia, a new online marketplace in Spain. The platform aims at connecting brands and content creators with consumers. It features fashion, beauty, food, and lifestyle products.</p>\n\n\n\n<p class=\"wp-block-paragraph\">In the near future, Alibaba has already announced plans to offer a content-per-subscription service as part of Miravia product line-up.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">This launch is but another hint at the clear intention of Alibaba to conquer Europe’s online marketplace ecosystem. Currently under Amazon's almost absolute control.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">Precisely to that end, the Chinese e-commerce giant Alibaba expanded its existing online marketplace Lazada into Europe, early this year.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">And now aims to reinforce its marketplace presence in Europe by launching a new Miravia, and expanding its presence in Spain.&nbsp;</p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Miravia?&nbsp;</h2>\n\n\n\n<p class=\"wp-block-paragraph\">Miravia is an e-commerce platform that offers a wide range of products from your favorite brands. It is designed both for everyday needs and to get the latest trends in fashion, beauty, and lifestyle.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">It is a marketplace, but, at the same time, it is much more. It provides a new shopping experience, fun, simple, and focused on entertainment. You can find, for example, exclusive content created by influencers or virtual makeup trial lenses.</p>\n\n\n\n<p class=\"wp-block-paragraph\">So far, everything indicates that its landing will be a success. Why? Because the project bets on an exciting program of advantages/loyalty rewards for users: A 30% discount on your first purchase (only for over 10€ in your order), free shipping on baskets from 10€, and a daily flash offer with discounts of up to 60% that - Alibaba promises - you will not find anywhere else.&nbsp;</p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, every day you can see which items will be discounted the next day, a great idea to plan your shopping and save it for later.</p>\n\n\n\n<p class=\"wp-block-paragraph\">All in all, it seems clear that Alibaba is pushing strongly to position itself as a household brand in Spain, with a combined strategy of new physical stores - AliExpress Plaza Stores - and the new Miravia.</p>\n","protected":false},"excerpt":{"rendered":"<p>Alibaba has launched Miravia, a new online marketplace in Spain. The platform aims at connecting brands and content creators with consumers. It features fashion, beauty, food, and lifestyle products. In...</p>\n","protected":false},"author":10,"featured_media":9273,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[98,202,83,887,321,230],"class_list":["post-9272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-cross-border","tag-e-commerce","tag-europe","tag-miravia","tag-online-shopping","tag-spain"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https://yoast.com/product/yoast-seo-wordpress/ -->\n<title>Alibaba marketplace Miravia arrives in Spain - Cross-Border Magazine</title>\n<meta name=\"description\" content=\"Alibaba has launched Miravia, a new online marketplace in Spain. 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