{"id":9842,"date":"2023-04-21T12:11:31","date_gmt":"2023-04-21T10:11:31","guid":{"rendered":"https://cross-border-magazine.com/es/?p=9842"},"modified":"2023-04-21T12:11:31","modified_gmt":"2023-04-21T10:11:31","slug":"google-is-no-longer-the-preferred-search-engine","status":"publish","type":"post","link":"https://cross-border-magazine.com/es/google-is-no-longer-the-preferred-search-engine/","title":{"rendered":"Google is no longer the preferred search engine for consumers in the USA"},"content":{"rendered":"\n
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According to Jungle Scout's Q1 2023 Consumer Trends Report, consumers are increasingly turning to Walmart, YouTube, Instagram, and TikTok in the USA, for information and online shopping. 

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In contrast, Google is no longer the search engine of choice and, along with Amazon and Facebook, lost share in the first quarter of the year compared to last year, 2022.

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Although Amazon is still one of the main options for searching and purchasing products online, the percentage of consumers opting for Amazon has decreased from 63% to 56%. Google has also dropped from 46% to 42%, and Facebook from 26% to 20%. On the opposite side, YouTube's share has risen from 24 to 25%; Instagram's from 18 to 19%; TikTok, from 14 to 19%; and Walmart, from 31 to 37%.

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In its battle against Amazon, recently, Walmart announced a significant investment in its e-commerce to revamp its look and make it more attractive. \"Walmart's new homepage features larger photos, live video, and a social media-inspired scroll so customers can browse our selection just as they would with their favorite social media apps,\" Tom Ward, Walmart's U.S. e-commerce director, wrote in a release.

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Google is losing ground in the battle for Gen Z

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In fact, according to a senior Google official - Prabhakar Raghavan - the tech giant’s internal data reveals that nearly 40% of Gen Zers prefer TikTok and Instagram over Google for searching. 

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Google also isn’t the only Alphabet Inc. property TikTok is challenging. In addition to emerging as a major competitor to Google’s core Search product, TikTok is also gaining on YouTube, with projections suggesting the short-form video app will surpass its ad revenue by as early as 2024, according to research firm Insider Intelligence.

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Google Senior Vice President Prabhakar Raghavan first disclosed that TikTok and Instagram have been making headway among Google’s young users Tuesday at the Fortune Brainstorm Tech conference. 

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\"Something like almost 40% of young people, when they're looking for a place for lunch, they don't go to Google Maps or Search; they go to TikTok or Instagram,\" Raghavan said. Google confirmed to TechCrunch that Raghavan’s comments stemmed from an internal survey of U.S. users aged 18 to 24.

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TikTok is the fastest-growing social media app, with the most significant appeal for Gen Z audiences. As a result of TikTok’s widespread popularity, Instagram and Snapchat have launched imitation offerings like Reels and Spotlight in an attempt to keep up.

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Google is also trying to maintain its foothold by gearing its search features to younger users. It includes working on a function allowing users to hover their camera over a “wider scene” and receive information about the objects in that area.

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According to Jungle Scout's Q1 2023 Consumer Trends Report, consumers are increasingly turning to Walmart, YouTube, Instagram, and TikTok in the USA, for information and online shopping.  In contrast, Google...

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