{"id":166,"count":15,"description":"Platforms are becoming increasingly more important in e-commerce. Often, leaders in the field are talking about 'platformisation' of the market. Many retailers, brands, resellers and others create a selling strategy based on offered platforms in a target market. Will you sell your products through a webshop, on social media our are you using marketplace platforms? Choosing the right platform is a delicate thing to do.\r\n<h6><strong>Testing</strong></h6>\r\nIn e-commerce, marketplaces are often seen as a great way to test a market. Through a marketplace platform, it is made easy to test some of your products in a new market. It is wise to be careful, though, as resellers might offer your products in a market already. Especially platforms like Amazon and Alibaba are offering numerous ways into a market.\r\n\r\nDevelopments on platforms are continuous. 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