IKEA considers launching a marketplace

February 25, 2019 by
Romy Piepenbrock

CBM Artikel Ikea

IKEA is considering launching its own marketplace to sell their own products and other company’s goods. This new marketplace would sell products from IKEA and other retailers. It will not be limited to furniture but will also offer a range of home-related products such as art and DIY.

It is already known that IKEA has been testing selling on marketplaces such as Alibaba and Amazon. Now that these tests are slowly coming to an end, IKEA is looking for other options to sell via marketplaces. The Swedish furniture giant would like to partner with other furniture sellers to develop the marketplace that they wish to launch within the next five to ten years. IKEA currently isn't negotiating with any of their rivals, but they’re keen to be involved in setting up an industry-wide sales platform.

IKEA sees an increasing competition now that Amazon launched its own Scandinavian-inspired furniture brand Movian. Despite the design similarity of both Scandinavian brands, IKEA differentiates itself from the competition with some of the concepts they’re currently testing (e. g. furniture lease, city-centre shops, home assembly, new selling channels).

Torbjorn Loof says the following about the subject: “What are the opportunities between the dominating, big, global platforms, and the company website? I think there are tons of opportunities. Like Zalando: they’re a kind of platform for fashion and clothes. I think it’s a very interesting area to explore. You like to control your own destiny, so in that sense, if you have the size and the possibility, that’s true. I think in the next five to ten years, we will see what we now call the platform developing."


TikTok could be planning a live shopping functionality for the U.S.
TikTok might be planning to launch a live shopping service in the U.S. according to a news release by Semafor. 🔥Do you want to know more about international commerce and...
October 26, 2022
5 Top features for your eCommerce B2B
By our partners at LogiCommerce - The B2B sector is undergoing a digital transformation, and the eCommerce is the ideal channel for them to save on operating costs, reduce management...
June 16, 2022
MBE Worldwide acquires the last-mile service provider GEL Proximity
MBE Worldwide has recently succeeded in acquiring a majority stake in the GEL Proximity platform, the last-mile service provider born in Italy and specialized in e-commerce.  Do you want to...
June 15, 2022
Top crossmenu

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.