A majority of consumers (67%) in Europe want to be inspired when browsing e-commerce websites online. However, according to consumers, many online stores are not that inspirational. That lack of inspiration is a barrier against purchasing products from them. As a matter of fact, only 29% of consumers in Europe say online retailer stores inspire them, according to Ecommerce
Mobile commerce in Latin America
Online shopping has become an almost natural part of most people’s lives. It is possible to fit online shopping in almost any busy schedule. This is thanks to the various touchpoints that retailers have integrated into consumers' daily routines. The occasions on which retailers engage with (potential) customers are diverse. In order to use the various online shopping channels,
Consumers keep shopping online, but only with a good experience
More than half (55%) of UK adults will interact with brands more through digital and virtual channels than face-to-face post-pandemic. However, only retailers that create a good experience online will win their business according to InternetRetailing. In addition, 51% of UK respondents say they would rather use apps or websites than go into a physical branch or store to
Price has the greatest impact on purchase decisions
The State of Personal Commerce details how price impacts how shoppers perceive and engage with brands, across demographics. The findings reveal that while price has the greatest impact on shopper’s purchase decisions, not everyone is looking for a discount. Only 36% of shoppers say that discounts have the most impact on their purchase from a brand. This means that the
Biggest Click & Collect categories in Germany
The COVID-19 outbreak made flexible shopping solutions more important than ever. While online retailers experienced the demand boom of their lives, stationary retailers had to find new ways to put their products on sale. In many cases on very short notice. For many, setting up a complete e-commerce business including website presentation, order infrastructure and delivery