The checkout page is the most important page on every e-commerce website. The checkout page is the page where visitors turn into buyers. Therefore, it is necessary to offer a frictionless experience on the checkout page. According to Stripe, 58% of European checkouts had at least three basics errors. These errors added unnecessary friction for customers. E-commerce
Germans spend less than other Europeans on brick-and-mortar retail
In many European countries, online trade has emerged as a strong force. The declining share of consumer spending on brick-and-mortar retail reflects this. Last year, in the 27 European Union countries, the retail turnover share of private consumption decreased by 1%. On average, EU consumers spend 29.9% of their money on brick-and-mortar retail according to GfK. Germany places
34% of French shoppers expect free shipping for all orders
Depending on the threshold, most online shoppers in France expect their online order to be shipped for free. One in three online shoppers in France expect all of their online orders to be shipped for free, regardless of the order value. There are many factors that decide whether an online shopper will place an order or not. One of these factors is the cost of
Cross-border accounts for 24% of total online sales in Europe
Cross-border has experienced an increase of 14.4% compared to the year before. The cross-border market (excluding travel) represented a turnover of around 109 billion euros in 2019. The cross-border share represents 23.55% of total online sales in Europe according to CBCommerce Europe. Players within the European Union (55%) generate most of the cross-border trade in
Substantial increases in online sales since COVID-19 outbreak
Online consumer spending in non-food has risen more than 60% since COVID-19 took over Europe, according to GfK. In the week of the 16th of March, the first week after the outbreak in the Netherlands, online sales increased with 61%. With the peak being a growth of 72% in online sales of non-food products in the week of the 13th of April (which means an additional €30 million