Cross-Border B2C sales will more than double in the next five years to reach $424 billion in 2021. Consumers find cross-border shopping easier and faster as more online buyers shop across borders through marketplaces. The growth in cross-border shopping is due to a number of factors: ■ Cross-border shoppers in developing markets are increasing significantly. Forrester’s
“Think global-act local”- all sellers active in multiple countries have heard of this mantra. Strategies including translating content and localizing services such as customer service and marketing come to mind when thinking about the practical implementation of this. But grasping the local customer also has a lot to do with recording data and interpreting it correctly.
UK’s biggest multichannel and fulfilment events return to Birmingham in April London, UK, 13th January 2017 – InternetRetailing Expo (IRX), co-located with eDelivery Expo (EDX), Europe’s only dedicated multichannel retail and delivery event, announces its 7th FREE-to-attend edition, taking place on the 5th and 6th of April. Over 5000 visitors will
More than half of global digital users would prefer to receive sms messages by companies they bouht from, but research by OpenMarkets shows that most of the consumers don’t receive text messages. Over 67% of retail customers say that sms interaction with companies seems ‘very useful’ to them. The research claims that, there’s a vast opportunity for businesses to enhance
In the beginning, the growth of cross-border e-commerce was organic: Customers were willing to accept complicated and unreliable delivery options for the benefit of a good deal or a quality product. In the past few years, however, merchants have actively targeted and welcomed overseas consumers by developing clean, localized and intuitive cross-border experiences and reliable,