Made.com is expanding to 4 new countries in Europe

Furniture (r)etailer Made has announced that its sales in the United Kingdom hit the 100 million pound mark for the first time last year. The sales grew by 34% in its home country and international figures went up by 40%. Made.com will expand to multiple countries across Europe in 2019.

According to CEO Philippe Chainieux, the increase in sales is because today's consumers are getting more and more comfortable with buying online.

Therefore, it is becoming increasingly common to purchase expensive and big items online. “Over the past 18 months, we have seen an accelerating trend towards customers shopping online for big ticket items, driven by a massive shift in consumer behaviours and the rise of the digital generation,” he explained.

European expansion
The UK originated e-commerce company will expand its business to Portugal, Italy, Denmark and Sweden over the course of 2019. After opening the online store in these four European countries, Made.com will have expanded to a total of 13 countries.

Opening the online store in new countries across the continent also means the company will be less dependent from sales in its home market. The United Kingdom currently accounts for 58% of revenue, but it set to be overtaken by Europe following the expansion.

International sales increased by 40%
Made.com, which sells furniture ordered directly from designers, saw its overall sales increase by 37% to a record 197 million euros. In the UK alone, sales grew 34% to 114 million euros, while international revenue increased by 40%.