Fashion brand MANGO is planning to open 60,000 new square metres of selling space in 2019. This extra selling space will be used for company stores and franchises all around the world.
MANGO has started implementing a retail model based on opening larger stores and the closure of smaller stores a few years ago. In 2019, the net balance of new selling space will be 15,000m². Since MANGO began to transform its store network in 2012, it has increased by 300,000m². The average size of its stores has increased by 54%. The company closed the financial year with 211 megastores, 20 of which opened last year.
MANGO recorded a spectacular increase in its online sales. In 2017, the turnover of the online channel increased by 15.4% to €339.2 million. Last year, MANGO’s online sales had increased considerably and they expect online sales to reach 20% of total turnover during 2019. This 20% was the initial online sales target for the end of 2020. Last year, MANGO made a significant investment to continue incorporating improvements in user-friendliness and the browsing experience of its online portal. This was in order to guarantee the improved shopping experience of its customers via any device (e.g. personalised notifications and product recommendations based on customer preferences).