Small web shops in Belgium can't compete with large online stores

November 9, 2018 by
Nico Hoeijmans

BelgiumBelgian small online retailers are facing difficult times. The total amount of small web shops fell with 8.5% in 2017. The main given reasons to stop with their own shop is the profitability and price competition of large players like the platform This can be concluded from a research by UNIZO.

Looking at the Belgian market, the total online spendings are 7.5 billion euro. More than half (55%) is spent on foreign shops. It was just four years ago that this number was 33%. Only 46% of the Belgian small retailers are selling online. SMEs deal with heavy competition from platforms like Zalando and Amazon. About 6% of the online retailers that do not use an online channel has tried this in the past but quitted as it was not profitable.

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