Belgian small online retailers are facing difficult times. The total amount of small web shops fell with 8.5% in 2017. The main given reasons to stop with their own shop is the profitability and price competition of large players like the platform Bol.com. This can be concluded from a research by UNIZO.
Looking at the Belgian market, the total online spendings are 7.5 billion euro. More than half (55%) is spent on foreign shops. It was just four years ago that this number was 33%. Only 46% of the Belgian small retailers are selling online. SMEs deal with heavy competition from platforms like Zalando and Amazon. About 6% of the online retailers that do not use an online channel has tried this in the past but quitted as it was not profitable.